Average Ratings 5 Ratings

Total
ease
features
design
support

Average Ratings 8 Ratings

Total
ease
features
design
support

Description

Identify the ideal buyers, gain valuable insights, and connect through tailored outreach efforts. Monitor significant changes in leads and companies while reaching out and engaging with potential clients. Utilize a search tool that helps pinpoint the best individuals and organizations, ensuring you connect with the most pertinent prospects. Quickly identify key personnel within your target accounts, benefiting from personalized suggestions designed for your specific needs. Effortlessly save your leads and accounts, logging your Sales Navigator activity to your CRM with just one click. Access crucial insights regarding your accounts and leads, including any job transitions that may occur. Efficiently categorize your leads and accounts using tags and take notes that can seamlessly synchronize with your CRM. Additionally, explore an expanded view of who has interacted with your profile over the past three months, enhancing your networking potential. This comprehensive approach not only streamlines your prospecting efforts but also maximizes your engagement with potential clients, leading to greater opportunities for success.

Description

Salesforce Marketing Cloud Account Engagement, previously known as Pardot, stands out as the preferred solution for enhancing B2B marketing automation, eliminating the necessity for intricate IT or development support. This platform is tailored to empower users in generating high-quality leads and ensuring a steady flow of opportunities, ultimately enhancing profitability. Its comprehensive interface is packed with features such as Analytics, ROI Tracking, Campaign Segmentation, Channel Management, Drip Campaigns, Landing Pages, Web Forms, Lead Management, Nurturing and Scoring, Multivariate Testing, Search and Social Marketing, as well as Website Visitor Tracking. By employing this tool, businesses can forge enduring relationships with customers through scalable and personalized outreach while fostering alignment with sales and customer service teams. Users can create dynamic, customized emails and landing pages with mere clicks instead of coding, streamlining the process significantly. Additionally, sales representatives gain complete transparency into prospect engagement, facilitating an effortless transfer of leads to maximize conversion rates.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Drift Yes 
GetAccept Yes 
HubSpot CRM Yes 
HubSpot Customer Platform Yes 
HubSpot Marketing Hub Yes 
LinkedIn Yes 
Salesforce Yes 
Sugar Sell Yes 
Zapier Yes 
BriteVerify No 
Census No 
ContactOut Yes 
Gmail No 
Gojiberry AI Yes 
Influ2 No 
SMS-Magic No 
Upland Altify Yes 
Zoom Webinars No 

Integrations

Drift Yes 
GetAccept Yes 
HubSpot CRM Yes 
HubSpot Customer Platform Yes 
HubSpot Marketing Hub Yes 
LinkedIn Yes 
Salesforce Yes 
Sugar Sell Yes 
Zapier Yes 
BriteVerify Yes 
Census Yes 
ContactOut No 
Gmail Yes 
Gojiberry AI No 
Influ2 Yes 
SMS-Magic Yes 
Upland Altify No 
Zoom Webinars Yes 

Pricing Details

$64.99 per month
Billed as one payment of $779.88*
Free Trial Yes 
Free Version No 

Pricing Details

$1000.00/month/user
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

LinkedIn

Founded

2002

Country

United States

Website

business.linkedin.com/sales-solutions/sales-navigator

Vendor Details

Company Name

Salesforce

Founded

1999

Country

United States

Website

www.salesforce.com/marketing/b2b-automation/

Product Features

Lead Management

Activity Tracking Yes 
Campaign Management No 
Lead Capture Yes 
Lead Distribution No 
Lead Nurturing Yes 
Lead Scoring No 
Lead Segmentation No 
Pipeline Management No 
Prospecting Tools Yes 
Source Tracking No 

Sales Enablement

Collaboration No 
Contact Management No 
Content Management No 
Document Management No 
Goals / Quota Management No 
Lead Management Yes 
Meeting Management No 
Performance Management No 
Presentation Management Yes 
Proposal Management No 
Territory Management No 
Training Management No 

Sales Intelligence

CRM Integration Yes 
Data Cleaning No 
Data Enrichment No 
Data Import/Export Yes 
Data Mining No 
Data Verification No 
Email Integration No 
Lead Scoring No 
List Building Yes 
Performance Management No 
Pipeline Management Yes 
Predictive Modeling/Analytics No 
Prospecting Tools Yes 
Reporting/Analytics Yes 
Sales Forecasting No 

Product Features

Campaign Management

Channel Management Yes 
Contact Database Yes 
Email Marketing Yes 
Event Triggered Actions Yes 
Lead Management Yes 
Multi-Campaign Yes 

Email Marketing

A/B Testing Yes 
Artificial Intelligence No 
Auto-Responders Yes 
CAN SPAM Compliance No 
Customer Surveys Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Event Triggered Email Yes 
Image Library Yes 
Landing Pages/Web Forms Yes 
Mailing List Management Yes 
Mobile Optimized Emails Yes 
Reporting/Analytics Yes 
Subscriber Management Yes 
Template Management Yes 
WYSIWYG Email Editor Yes 

Landing Page

A/B Testing No 
Analytics Yes 
Drag & Drop No 
Form Creation No 
Real Time Editing No 
Responsive No 
SEO Management No 
Templates Yes 

Lead Management

Activity Tracking Yes 
Campaign Management Yes 
Lead Capture Yes 
Lead Distribution Yes 
Lead Nurturing Yes 
Lead Scoring Yes 
Lead Segmentation Yes 
Pipeline Management Yes 
Prospecting Tools Yes 
Source Tracking Yes 

Marketing Automation

A/B Testing Yes 
Analytics / ROI Tracking Yes 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Landing Pages / Web Forms Yes 
Lead Scoring Yes 
Sales Intelligence Yes 
Search Marketing Yes 
Segmentation No 
Social Marketing Yes 
Website Visitor Tracking Yes 

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