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Description
LiftLab serves as a marketing analytics platform designed to enhance media expenditure and maximize advertising returns through a foundation of data-driven measurement, modeling, and experimentation. Central to its functionality is the “LiftLab Trust Engine,” which integrates econometric modeling—specifically an agile Marketing Mix Model (MMM)—with practical media experiments like geo-testing, providing clear and impartial insights into the revenue contributions of each marketing dollar spent, both in immediate performance and in long-term brand enhancement and effectiveness. By allowing users to link their sales data, advertising costs, post-purchase surveys, brand-lift assessments, and attribution indicators from both online and offline sources, LiftLab effectively measures incrementality, revealing the genuine influence of media investments while moving away from traditional last-click attribution and the analytics provided by closed-platform ecosystems. This comprehensive approach not only facilitates better decision-making but also fosters a deeper understanding of the intricate relationship between marketing efforts and overall business growth.
Description
Percussion CMS 8.0 serves as a comprehensive content management solution that combines the efficient content creation features of CM1 with the powerful development tools found in Rhythmx. By integrating the advantages of both systems, it empowers marketers to handle tasks that traditionally required developer intervention, while developers benefit from an intuitive user interface that was once exclusive to marketing professionals. Frequently, technology solutions can restrict or segregate certain user groups, such as IT staff who may need to navigate complex command lines rather than utilizing a more intuitive graphical interface. Conversely, technical marketers often seek the speed and accuracy that comes with a more technical approach. With Percussion CMS 8.0, both marketing and development teams can access an extensive array of features without any limitations or restrictions. This innovative platform merges the finest aspects of two previously distinct systems into a single, cloud-based, open-source CMS, fostering collaboration and efficiency across all user types while streamlining workflows in content management.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
LiftLab
Founded
2018
Country
United States
Website
liftlab.com
Vendor Details
Company Name
Percussion Software
Country
United States
Website
www.percussion.com/percussion-cms/
Product Features
Product Features
Content Management
Audio Content
Customizable Templates
Document Indexing
E-forms
Full Text Search
Image Editor
SEO Management
Text Editor
Version Control
Video Content
Website Management