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Description
Lifesight is a unified marketing measurement platform that helps marketers move away from inaccurate attribution that leads to misallocated budgets & wasted ad spend.
Lifesight leverages modern measurement techniques like marketing mix modeling, incrementality testing & causal attribution to help them make better decisions that result in sustainable & profitable growth.
Our core features:
Data centralization & operationalization: Eliminate data silos, data quality issues and inconsistencies so you get the right insights every time.
Marketing effectiveness measurement: Measure the true causal impact of online and offline marketing on all sales so you can make the right decisions.
Planning, forecasting & optimization: Achieve your marketing goals with predictability & confidence with AI-powered insights.
Marketing intelligence & analytics: Navigate your way to profitable growth by blending marketing & finance to deliver continuous improvements.
Lifesight offers full-funnel measurement for every industry: Ecommerce, Retail, Agencies, gaming, entertainment, B2B SaaS and Travel & lifestyle.
Learn more at lifesight.io
Description
Our focus is on ensuring that data is secure and effortlessly accessible for businesses. The Safe Haven platform enhances customer intelligence, facilitates large-scale engagement, and fosters innovative opportunities for business expansion. Designed for the contemporary enterprise, our platform grants comprehensive control over data access and usage through top-tier software solutions for identity management, activation, and data collaboration. You can harness data access to uncover valuable business insights and boost revenue, all while keeping strict oversight of how data is used. Effectively connect with your target audiences across various channels, platforms, publishers, or networks, while securely converting data between identity realms to enhance outcomes. Safeguard your customer information using cutting-edge privacy-preserving technologies and sophisticated methods that limit data movement, yet still allow for the generation of insights. In doing so, you empower businesses to thrive in a data-driven landscape while upholding the highest standards of data protection.
API Access
Has API
API Access
Has API
Integrations
Acquia CDP
Acxiom InfoBase
Blueshift
Cross Pixel
Facebook
Google Ads
Gravy Analytics
LinkedIn
MSIGHTS
ONEcount
Integrations
Acquia CDP
Acxiom InfoBase
Blueshift
Cross Pixel
Facebook
Google Ads
Gravy Analytics
LinkedIn
MSIGHTS
ONEcount
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Lifesight
Founded
2017
Country
United States
Website
www.lifesight.io
Vendor Details
Company Name
LiveRamp
Founded
2014
Country
United States
Website
liveramp.com
Product Features
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling
eCommerce Marketing
AB Testing
Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
Facebook Ads
Google Ads
Product Recommendations
Push Notifications
Retargeting
SMS Marketing
Search Marketing
Segmentation
Signup Forms & Popups
Social Marketing
Triggered Emails
Website Visitor Tracking
eCommerce Personalization
A/B Testing
Abandoned Cart Email
Dynamic Pricing
Offers & Discounts Notifications
Personalized Site Navigation
Product Recommendations
Reporting / Analytics
Social Insights
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
Marketing Automation
A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking
Product Features
Consent Management Platforms
Additional Users / Permissions
Automatic Cookie-Blocking
CCPA Compliance
CMS Integration
Cookie Crawling
Design/Branding Customization
Fingerprinting
GDPR Compliance
IAB Compliance
Reporting / Analytics
Responsive Design
Subdomains Compatibility
Tag Manager Integration
Whitelabel Solution
Data Management
Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge
Data Management Platforms (DMP)
Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization
GDPR Compliance
Access Control
Consent Management
Data Mapping
Incident Management
PIA / DPIA
Policy Management
Risk Management
Sensitive Data Identification
Identity Management
Access Certification
Compliance Management
Multifactor Authentication
Password Management
Privileged Account Management
Self-Service Access Request
Single Sign On
User Activity Monitoring
User Provisioning