Compare LayerFive vs. Lytics

Your data warehouse is your source for truth about customer data. Hightouch syncs these data to the tools your business relies on. Your sales, marketing, customer success and customer service teams will have a 360@ view on the customer through the tools they trust. Eliminate tedious data requests. Hightouch operationalizes data warehouses to make analytics real. Better data can drive growth. Personalized campaigns can be run across all channels, including email, push, ads, and social media. You don't need engineering favors to iterate. Improved data can increase revenue. Target leads with custom PQL or MQL models. Sync one view of the customer with your CRM. Better data will prevent churn. Your CS CRMs should have a 360-degree view of your customers. You can use customer data to identify customers at risk. Your data warehouse contains all of your data. Analytics is just the beginning. Hightouch makes your data warehouse operational by empowering you with SQL to sync data to any SaaS platform.

Your first-party data can be used to unlock its full potential. D&B Connect is a self-service, customizable master data management solution that can scale. D&B Connect's family of products can help you eliminate data silos and bring all your data together. Our database contains hundreds of millions records that can be used to enrich, cleanse, and benchmark your data. This creates a single, interconnected source of truth that empowers teams to make better business decisions. With data you can trust, you can drive growth and lower risk. Your sales and marketing teams will be able to align territories with a complete view of account relationships if they have a solid data foundation. Reduce internal conflict and confusion caused by incomplete or poor data. Segmentation and targeting should be strengthened. Personalization and quality of marketing-sourced leads can be improved. Increase accuracy in reporting and ROI analysis.

Iris provides integration-ready identity and cyber protection solutions that help organizations add powerful customer security capabilities directly into their existing products — without building from scratch. Designed for modern digital platforms, Iris makes it easy to embed identity protection into apps, portals, and customer experiences at scale. Identity Protection API Iris’ API suite delivers a multitude of protection solutions—including dark web monitoring & alerts, credit services, risk assessment tools, device protection, and more—into your platform. Teams can fully control the user experience, data flows, and customer journeys while leveraging Iris’ underlying technology and data aggregation. Micro-Experiences Prebuilt, customizable UI components that can be embedded directly into your application. These lightweight modules allow teams to quickly deploy identity protection features — such as alerts, dashboards, and monitoring tools — with minimal development effort. Built for flexibility, Iris supports multiple integration approaches, enrollment methods, and data handling models, so organizations can choose how information flows between users, their systems, and Iris. The platform is designed to scale across large user bases while maintaining strong security and performance standards. By making identity protection a native part of the user experience, Iris helps organizations increase engagement, strengthen trust, and deliver meaningful, always-on protection to their customers.

Feroot Security is a global leader in AI-powered website and web application compliance and security. Feroot AI protects digital experiences from hidden threats while continuously enforcing compliance with PCI DSS 4.0.1, HIPAA rules on online tracking technologies, CCPA/CPRA, GDPR, CIPA, and over 50 global laws and standards. The Feroot AI Platform replaces manual compliance work and operational overhead with continuous automation. What once required months of effort across security, engineering, and legal teams can now be deployed in minutes, delivering real-time protection and audit-ready evidence. Feroot unifies critical capabilities into a single platform, including JavaScript behavior analysis, web compliance scanning, third-party script monitoring, consent enforcement, and data privacy posture management. It is purpose-built to detect and stop web-based threats such as Magecart, formjacking, e-skimming, and unauthorized tracking on high-risk assets like payment pages, login flows, iframes, and healthcare portals. Trusted by Fortune 500 enterprises, healthcare providers, retailers, SaaS platforms, utilities, payment service providers, universities, and public sector organizations, Feroot safeguards hundreds of millions of users worldwide. Feroot AI solutions include PaymentGuard AI, HealthData Shield AI, AlphaPrivacy AI, CodeGuard AI, and MobileGuard AI. Visit feroot for more information.

Qloo, the "Cultural AI", is capable of decoding and forecasting consumer tastes around the world. Privacy-first API that predicts global consumer preferences, catalogs hundreds of million of cultural entities, and is privacy-first. Our API provides contextualized personalization and insight based on deep understanding of consumer behavior. We have access to more than 575,000,000 people, places, and things. Our technology allows you to see beyond trends and discover the connections that underlie people's tastes in their world. Our vast library includes entities such as brands, music, film and fashion. We also have information about notable people. Results are delivered in milliseconds. They can be weighted with factors like regionalization and real time popularity. Companies who want to use best-in-class data to enhance their customer experiences. Our flagship recommendation API provides results based on demographics and preferences, cultural entities, metadata, geolocational factors, and metadata.

Annually, we conduct surveys with over a million individuals worldwide, enabling businesses to swiftly grasp evolving consumer trends. Our user-friendly platform is tailored for busy teams, facilitating the extraction of essential information, customized analysis, and seamless sharing. Identify your ideal customer using more than 250,000 profiling metrics. Utilize question charts to gain insights into the thoughts, emotions, and actions of your audience. Aggregate data and visualizations to craft a compelling narrative for your team. Combine various data points for comprehensive analysis and deeper understanding. Access unparalleled insights into consumer behavior through survey results that capture the perspectives, interests, and actions of billions of individuals globally. We consistently pose the same survey questions across different regions, allowing for detailed insights into local markets while also providing a broader global perspective. Discover what consumers genuinely think about your brand and its competitors, gaining valuable insights into industry leaders and their market positions. This holistic approach ensures that businesses can navigate the complexities of consumer perception effectively.

Jscrambler is the leader in Client-Side Security, protecting the code, data, and digital interactions that power today’s modern web applications. Modern applications are changing rapidly as development teams adopt AI-generated code, rely on third-party software components, and embed AI-powered agents into digital experiences. Meanwhile, sensitive information is increasingly created and processed in the browser itself. This creates a critical gap in enterprise security: organizations need to govern not only what code enters an application, but how that code, scripts, and data behave when the application runs. Jscrambler closes that gap with a Client-Side Security Platform built around its Behavioral Enforcement Core. The platform continuously monitors and enforces how application code, including AI-generated code, third-party scripts, AI agents, and sensitive data behave in the browser. By enforcing software integrity and data governance at runtime, Jscrambler gives organizations control at the point where code executes and data is created—before sensitive information can be exposed or transmitted. Organizations across retail, financial services, travel, healthcare, and other industries use Jscrambler to detect and stop client-side attacks, protect against risks introduced by AI-developed and third-party code, control AI-driven data flows, and strengthen compliance with requirements including PCI DSS, GDPR, HIPAA, CIPA, CCPA, and the EU AI Act.

The brands seeing the strongest results from creator marketing aren't simply increasing campaign volume—they're building an engine for sustainable creator-led growth. Superfiliate brings every creator initiative into a single platform, replacing disconnected tools with one centralized system. From affiliates and ambassadors to influencers and paid creators, brands can recruit, manage, and grow every partnership through unified profiles, automated workflows, creator discovery, and performance tracking. Leading ecommerce brands including Graza, Cymbiotika, Omnilux, and MUD\WTR rely on Superfiliate to scale creator programs that consistently generate high-performing content, strengthen paid media, and tie every partnership back to measurable revenue. Native integrations with Meta, TikTok Shop, and YouTube connect creator performance across channels, giving brands a complete view of which creators, campaigns, and content are driving results. The outcome is a creator program that's no longer managed as a collection of campaigns, but as a scalable acquisition channel that becomes more valuable over time.

Iru AI reimagines enterprise security and IT management with a unified, AI-driven platform that eliminates tool fragmentation and operational overhead. At its core is the Iru Context Model, a dynamic intelligence layer that connects identity, endpoint, and compliance management into one cohesive ecosystem. The platform offers passwordless authentication, device-bound access policies, and real-time vulnerability detection—creating a trust fabric that safeguards every user and device. Iru’s endpoint suite integrates management, detection, and response capabilities across Apple, Windows, and Android environments for holistic protection. Its Compliance Automation engine continuously maps and updates controls, ensuring organizations remain audit-ready while accelerating deal cycles. By merging automation with contextual intelligence, Iru empowers IT and security teams to make faster, smarter decisions. Companies gain a consolidated view of their infrastructure, reducing zero-day exploit risks and boosting productivity across teams. With a 4.75/5 G2 rating and adoption by thousands of high-growth enterprises, Iru delivers a future-ready foundation for secure, intelligent business operations.

SCIKIQ is one of the most innovative AI-native Data & Intelligence platforms for enterprises, built to make enterprise data AI-ready in weeks, not years. Recognized by Forrester among leading AI-augmented data platforms, NASSCOM League of 10, YourStory Tech30, Inc42 and DataIQ, SCIKIQ is trusted by leading global enterprises across the USA, India, and UAE. SCIKIQ brings Data Integration, Data Quality, Data Governance, Metadata Management, Data Lineage, Semantic Intelligence, Knowledge Graphs, Conversational Analytics, Generative AI, Data Products and AI Agents together in one unified platform. Unlike traditional data platforms that require enterprises to move or rebuild their technology stack, SCIKIQ works with what you already have. Connect SAP, Salesforce, Oracle, Snowflake, Databricks, AWS, Azure, GCP, data lakes, warehouses and enterprise applications through 200+ pre-built connectors, with no rip-and-replace. What makes SCIKIQ different is Contextual Intelligence. SCIKIQ doesn't just connect data; it helps AI understand its business meaning. Its semantic layer combines business terms, KPI definitions, metadata, lineage, ownership, rules, ontologies and relationships to create a trusted foundation for enterprise AI. Business users can talk to their data in natural language, investigate KPIs, discover root causes and generate insights without SQL. Data teams gain enterprise-grade governance, quality, lineage and control. AI teams get trusted, contextual data for building GenAI applications and intelligent AI agents. Why enterprises choose SCIKIQ AI-ready in 3–6 weeks | 167+ connectors | 99.9% availability | Multi-cloud | No-code | No vendor lock-in | No replatforming Proven production deployments across Manufacturing retail, airlines, logistics, BFSI