Compare LayerFive vs. Lytics

Your data warehouse is your source for truth about customer data. Hightouch syncs these data to the tools your business relies on. Your sales, marketing, customer success and customer service teams will have a 360@ view on the customer through the tools they trust. Eliminate tedious data requests. Hightouch operationalizes data warehouses to make analytics real. Better data can drive growth. Personalized campaigns can be run across all channels, including email, push, ads, and social media. You don't need engineering favors to iterate. Improved data can increase revenue. Target leads with custom PQL or MQL models. Sync one view of the customer with your CRM. Better data will prevent churn. Your CS CRMs should have a 360-degree view of your customers. You can use customer data to identify customers at risk. Your data warehouse contains all of your data. Analytics is just the beginning. Hightouch makes your data warehouse operational by empowering you with SQL to sync data to any SaaS platform.

Our AI is your best agent, trained to answer all questions and guide customers through every step of their journey, 24/7. Our AI is cost-effective, quick, and offers out-of-the-box domain knowledge and integration. Enterprise Bot's conversational AI is superior and can understand and respond to user requests in multiple languages. Our domain knowledge allows for high accuracy and record-breaking time-to-market. We offer automation solutions that integrate into core systems, whether it's commercial or retail banking, asset, or wealth management. You can check the status of trades, pay your credit card bills, send offers and much more. To increase sales and cross-sell, provide simple answers to complex questions about insurance products. Our smart flows will allow customers to quickly report claims using our smart flows. Our AI interface allows customers to ask questions about ticketing, book tickets, check train schedules and provide feedback.

Your first-party data can be used to unlock its full potential. D&B Connect is a self-service, customizable master data management solution that can scale. D&B Connect's family of products can help you eliminate data silos and bring all your data together. Our database contains hundreds of millions records that can be used to enrich, cleanse, and benchmark your data. This creates a single, interconnected source of truth that empowers teams to make better business decisions. With data you can trust, you can drive growth and lower risk. Your sales and marketing teams will be able to align territories with a complete view of account relationships if they have a solid data foundation. Reduce internal conflict and confusion caused by incomplete or poor data. Segmentation and targeting should be strengthened. Personalization and quality of marketing-sourced leads can be improved. Increase accuracy in reporting and ROI analysis.

Extole is a tool that retailers, financial services companies, and consumer brands use to turn customers into advocates. Extole's enterprise platform and team consist of experts who create advocacy, referral, and engagement programs that allow brands to harness the power and sharing of customers to increase their bottom line. Extole allows marketers to engage thousands of customers, increase brand loyalty, and scale word-of mouth to acquire new customers.

Iris provides integration-ready identity and cyber protection solutions that help organizations add powerful customer security capabilities directly into their existing products — without building from scratch. Designed for modern digital platforms, Iris makes it easy to embed identity protection into apps, portals, and customer experiences at scale. Identity Protection API Iris’ API suite delivers a multitude of protection solutions—including dark web monitoring & alerts, credit services, risk assessment tools, device protection, and more—into your platform. Teams can fully control the user experience, data flows, and customer journeys while leveraging Iris’ underlying technology and data aggregation. Micro-Experiences Prebuilt, customizable UI components that can be embedded directly into your application. These lightweight modules allow teams to quickly deploy identity protection features — such as alerts, dashboards, and monitoring tools — with minimal development effort. Built for flexibility, Iris supports multiple integration approaches, enrollment methods, and data handling models, so organizations can choose how information flows between users, their systems, and Iris. The platform is designed to scale across large user bases while maintaining strong security and performance standards. By making identity protection a native part of the user experience, Iris helps organizations increase engagement, strengthen trust, and deliver meaningful, always-on protection to their customers.

Feroot Security is a global leader in AI-powered website and web application compliance and security. Feroot AI protects digital experiences from hidden threats while continuously enforcing compliance with PCI DSS 4.0.1, HIPAA rules on online tracking technologies, CCPA/CPRA, GDPR, CIPA, and over 50 global laws and standards. The Feroot AI Platform replaces manual compliance work and operational overhead with continuous automation. What once required months of effort across security, engineering, and legal teams can now be deployed in minutes, delivering real-time protection and audit-ready evidence. Feroot unifies critical capabilities into a single platform, including JavaScript behavior analysis, web compliance scanning, third-party script monitoring, consent enforcement, and data privacy posture management. It is purpose-built to detect and stop web-based threats such as Magecart, formjacking, e-skimming, and unauthorized tracking on high-risk assets like payment pages, login flows, iframes, and healthcare portals. Trusted by Fortune 500 enterprises, healthcare providers, retailers, SaaS platforms, utilities, payment service providers, universities, and public sector organizations, Feroot safeguards hundreds of millions of users worldwide. Feroot AI solutions include PaymentGuard AI, HealthData Shield AI, AlphaPrivacy AI, CodeGuard AI, and MobileGuard AI. Visit feroot for more information.

Klaviyo empowers businesses to create smarter digital relationships by transforming customer data into meaningful, impactful experiences. From email and SMS to web interactions and reviews, Klaviyo makes it easy for B2C brands to engage customers at every touchpoint. Trusted by over 157,000 businesses, Klaviyo helps drive faster, more efficient revenue growth. Klaviyo’s 350+ integrations making getting started easy for marketers. Some key features of the platform include predictive analytics, AI automation, optimized templates, A/B testing, and intuitive segmentation and email flows to ensure marketers are reaching their audience with the right message at the right time. The solution also supports integration with payment processing and point of sale (POS) software solutions, such as Magento, Shopify, and WooCommerce.

Qloo, the "Cultural AI", is capable of decoding and forecasting consumer tastes around the world. Privacy-first API that predicts global consumer preferences, catalogs hundreds of million of cultural entities, and is privacy-first. Our API provides contextualized personalization and insight based on deep understanding of consumer behavior. We have access to more than 575,000,000 people, places, and things. Our technology allows you to see beyond trends and discover the connections that underlie people's tastes in their world. Our vast library includes entities such as brands, music, film and fashion. We also have information about notable people. Results are delivered in milliseconds. They can be weighted with factors like regionalization and real time popularity. Companies who want to use best-in-class data to enhance their customer experiences. Our flagship recommendation API provides results based on demographics and preferences, cultural entities, metadata, geolocational factors, and metadata.

Annually, we conduct surveys with over a million individuals worldwide, enabling businesses to swiftly grasp evolving consumer trends. Our user-friendly platform is tailored for busy teams, facilitating the extraction of essential information, customized analysis, and seamless sharing. Identify your ideal customer using more than 250,000 profiling metrics. Utilize question charts to gain insights into the thoughts, emotions, and actions of your audience. Aggregate data and visualizations to craft a compelling narrative for your team. Combine various data points for comprehensive analysis and deeper understanding. Access unparalleled insights into consumer behavior through survey results that capture the perspectives, interests, and actions of billions of individuals globally. We consistently pose the same survey questions across different regions, allowing for detailed insights into local markets while also providing a broader global perspective. Discover what consumers genuinely think about your brand and its competitors, gaining valuable insights into industry leaders and their market positions. This holistic approach ensures that businesses can navigate the complexities of consumer perception effectively.

Admiral, an Inc 5000 company, helps online news and media publishers grow visitor relationships and revenue. Admiral’s Visitor Relationship Management (VRM) platform combines marketing automation, AI, personalization, and an engagement layer to deliver the right offer, at the right time, at every visitor touchpoint. Admiral is 100% performance-based, so publishers have guaranteed net revenue gain. Admiral VRM delivers: -Increased revenue via the industry's best adblock recovery tool. -Offer and grow paid subscriptions and donation campaigns -Authenticate users via managed registration wall, user accounts, and first-party data sets, -Grow email newsletter signups, social media follows, and app downloads, -Admiral is a GDPR and CCPA compliant Consent Management Platform (CMP). Admiral’s platform offers analytics dashboards, journey builders, and visitor segmentation/ targeting. Admiral offers a free tag for any publishers to add to their site, it only take 5 minutes. Publishers have immediate access to analytics to view revenue potential. Modules can be easily turned on with no code; implementation is dev-light and quick. Admiral’s dedicated Customer Love account managers help publishers reach visitor revenue objectives