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Average Ratings 0 Ratings

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ease
features
design
support

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Description

Location Media Xchange (LMX) is the supply-side platform of the Moving Walls Group, delivering advanced MediaTech solutions that empower OOH media owners to scale their operations. LMX's comprehensive platform offers a full-stack solution, including Revenue Management, Inventory Management, Programmatic DOOH Enablement, Audience Measurement & Attribution, and Dynamic Content Management, among other on-demand capabilities. The Revenue Management tools help media owners optimize their financial performance, while Inventory Management ensures efficient use of media assets. Programmatic DOOH Enablement automates the buying and selling of digital advertising space, increasing efficiency and accuracy. Audience Measurement & Attribution provide insights into the effectiveness of ads, allowing for strategic refinements. Dynamic Content Management enables real-time updates and personalization of advertising content. Trusted by over 500 global media owners, LMX's platform streamlines operations and drives sales growth. The platform’s diverse range of features and capabilities allows media owners to manage their operations more effectively, adapt to market changes swiftly, and achieve greater profitability.

Description

LiftLab serves as a marketing analytics platform designed to enhance media expenditure and maximize advertising returns through a foundation of data-driven measurement, modeling, and experimentation. Central to its functionality is the “LiftLab Trust Engine,” which integrates econometric modeling—specifically an agile Marketing Mix Model (MMM)—with practical media experiments like geo-testing, providing clear and impartial insights into the revenue contributions of each marketing dollar spent, both in immediate performance and in long-term brand enhancement and effectiveness. By allowing users to link their sales data, advertising costs, post-purchase surveys, brand-lift assessments, and attribution indicators from both online and offline sources, LiftLab effectively measures incrementality, revealing the genuine influence of media investments while moving away from traditional last-click attribution and the analytics provided by closed-platform ecosystems. This comprehensive approach not only facilitates better decision-making but also fosters a deeper understanding of the intricate relationship between marketing efforts and overall business growth.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Moving Walls

Founded

2008

Country

United States

Website

www.movingwalls.com

Vendor Details

Company Name

LiftLab

Founded

2018

Country

United States

Website

liftlab.com

Product Features

Digital Signage

Automatic Player Updates
Content Scheduling
Media Library
Multi-Screen Support
Remote Deployment
Remote Display Management
Visual Editor

Product Features

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