Compare Keplar vs. YouGov

Keplar provides dynamic models of your ideal customers by leveraging both influencer audiences and first-party data. Rather than making assumptions, you can now deploy creative content more rapidly than ever, achieving enterprise-level efficiency at the pace of a startup. This transformation enables lean marketing teams to evolve into creative powerhouses driven by customer insights. You can produce text, image, and video content that resonates with customers, all while incorporating simulated feedback for enhanced relevance. Moreover, you can conduct extensive testing of various concepts through simulated A/B tests, TURF tests, and detailed analysis. Uncover new audiences, influencers, and go-to-market approaches that can amplify your product reach significantly. By analyzing current, aspirational, and competitor audiences, you can craft products, services, and messaging that are more personalized and distinct. With numerous demands on marketing resources, Keplar streamlines your efforts, allowing you to dedicate time and resources to developing a brand that stands out. Our collaboration with top consumer brands emphasizes the importance of integrating customer feedback into the innovation process, ensuring that their voices are integral to shaping future offerings. In this way, Keplar not only enhances marketing efficiency but also fosters deeper connections with consumers.

Gain immediate access to a vast and expanding reservoir of consumer insights. With continuous audience research involving more than 24 million panelists across 55 different markets, we refer to this as living data. This dynamic, interconnected intelligence consistently adapts and grows. Uncover the thoughts, emotions, actions, and purchasing behaviors of your audience from yesterday, five years ago, and today. Obtain actionable insights from your audience through a range of resources, from syndicated data and comprehensive custom research to quick surveys and polls. Arm yourself with the essential knowledge needed to create more effective campaigns. With a global network of over 24 million registered panelists, YouGov enables you to construct the most detailed understanding of your customers' intricate lives. Our innovative solutions empower some of the world’s most esteemed brands, media companies, and agencies to better investigate, strategize, implement, and monitor their marketing endeavors. Moreover, YouGov is dedicated to continuously being the largest, most representative, and most interconnected proprietary panel available in the market, ensuring that our clients always have the edge in understanding consumer behavior.