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Description
Enhance your competitive advantage by leveraging agile consumer insights. Our advanced platform caters specifically to innovative brands, enabling them to thrive in today's market. Kantar Marketplace serves as an automated market research solution tailored for insights experts, marketing professionals, and agencies eager to experiment, learn, and accelerate their progress. This unique platform stands out as the only market research tool with independently validated capabilities that accurately forecast sales and brand expansion. Quickly obtain answers to your critical inquiries through proven automated research solutions crafted to meet the highest quality standards. Select from a comprehensive range of modular offerings, including surveys, reports, and data, allowing you to conduct your own market research or leverage Kantar’s specialized services. Gain access to global insights with solutions available in 70 countries, continually expanding to meet client needs. With dedicated local support and account management, rest assured knowing you have assistance whenever needed. As the world’s foremost data, insights, and consulting company, Kantar is committed to helping clients understand consumer behavior and drive growth effectively. Our expertise empowers brands to navigate the complexities of the market landscape with confidence and clarity.
Description
Achieve a comprehensive understanding of your True Lead Value at every stage of your marketing journey. Gain complete insight into the origins of your leads, their behaviors, and the actual worth of your marketing efforts. Take control of the most crucial KPIs that influence your marketing funnels, designed specifically by marketers for marketers. Recognize how each interaction within your marketing strategy can either enhance or diminish the value of your leads. Merge various touchpoints and lead sources to identify which traffic channels yield the highest value, while also monitoring revenue throughout the entire customer lifecycle, even extending years into the future. Access practical insights without needing any coding skills, spreadsheet manipulation, or complicated pivot tables—find the answers to your pressing questions in mere seconds. Effortlessly integrate your existing data without any coding, combining inputs from your email marketing platforms, merchant accounts, and more, guaranteeing complete accuracy in both your revenue and lead tracking. This streamlined approach empowers you to make informed decisions based on reliable data and real-time insights.
API Access
Has API
API Access
Has API
Integrations
AWeber
ActiveCampaign
Acxiom InfoBase
Adobe Marketo Engage
Axis LMS
Drip
Facebook
Google Ads
HubSpot CRM
Kit
Integrations
AWeber
ActiveCampaign
Acxiom InfoBase
Adobe Marketo Engage
Axis LMS
Drip
Facebook
Google Ads
HubSpot CRM
Kit
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
$95/month
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Kantar
Founded
1992
Country
United Kingdom
Website
www.kantar.com/marketplace
Vendor Details
Company Name
SegMetrics
Founded
2015
Country
United States
Website
segmetrics.io
Product Features
Audience Intelligence
AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking
Market Research
Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Survey
Custom Survey URLs
Data Analysis Tools
Email Marketing
Mobile Survey
Offline Response Collection
Paper Survey
Question Branching
Question Library
Site Intercept Survey
Skip Logic
Supports Audio / Images / Video
Product Features
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
