Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Klustera Marketing Cloud offers a platform to boost revenue, gain business insights, and target specific audiences right at your point of sale. You can track and analyze the indicators of your business's success. Local Analytics operates continuously, providing a comprehensive market analysis that reveals the profiles and preferences of your visitors, such as the frequency of their visits, their preferred brands, and even their device types, all while maintaining anonymity and capturing data on 90% of individuals. This tool enables you to cultivate loyalty among your most valuable customers and even those who may be on the verge of leaving. Utilize the QE feature to delve into customer profiles, identifying those who contribute the most to your profitability by segmenting them based on factors like purchasing power and shopping habits. By leveraging the traffic you already have, you can achieve superior business outcomes with the help of KMC Manager, which transcends a typical Wi-Fi manager by allowing you to send tailored promotions and advertisements before, during, and after your clients' visits, ultimately enhancing their experience and your revenue.
Description
TrueTargeting, the audience targeting platform from Infillion, allows advertisers to connect with cookieless audiences through unique or proprietary data sets. With more than 275 ready-made segments that cover interests, buying intent, location visits, survey answers, and brand loyalty, the platform also provides tools for creating custom audiences. Advertisers can integrate their existing customer data, including CRM, CDP, email, loyalty lists, and point-of-sale information, to develop tailored segments and enhance their reach within a timeframe of 5 to 10 days. TrueTargeting leverages XGraph for immediate scaling, enabling advertisers to engage with users across all devices, impacting over 865 million people in the United States alone. The various audience types available encompass intent-based segments (reflecting recent visits that signify in-market behavior), interest-based segments (related to visits to specific location categories within the previous three to six months), predictive visit segments (which forecast the likelihood of visiting a place in the next month), and survey-based segments (derived from responses that indicate category preferences). Overall, this comprehensive approach helps advertisers effectively target and connect with their desired audiences.
API Access
Has API
No
API Access
Has API
No
Integrations
DoubleVerify
No
Experian Connect
No
Infillion XGraph
No
LiveRamp
No
Oracle BlueKai
No
Semasio
No
TransUnion Digital Business Profile
No
TransUnion TruVision
No
Integrations
DoubleVerify
Yes
Experian Connect
Yes
Infillion XGraph
Yes
LiveRamp
Yes
Oracle BlueKai
Yes
Semasio
Yes
TransUnion Digital Business Profile
Yes
TransUnion TruVision
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Klustera
Country
Mexico
Website
klustera.com
Vendor Details
Company Name
Infillion
Founded
2008
Country
United States
Website
infillion.com/data/truetargeting/
Product Features
Business Intelligence
Ad Hoc Reports
No
Benchmarking
No
Budgeting & Forecasting
No
Dashboard
No
Data Analysis
No
Key Performance Indicators
No
Natural Language Generation (NLG)
No
Performance Metrics
No
Predictive Analytics
No
Profitability Analysis
No
Strategic Planning
No
Trend / Problem Indicators
No
Visual Analytics
No
WiFi Marketing
Automated Emails
No
Branded Splash Page
No
Customer Analytics
No
Data Export
No
Data Privacy Compliance
No
Lead Capture
No
Location Heatmaps
No
Loyalty Program
No
Review Platform Integration
No
SMS Marketing
No
Social Media Integration
No
Surveys
No
Time Limited WiFi
No
Trigger Campaigns
No