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Description

Klustera Marketing Cloud offers a platform to boost revenue, gain business insights, and target specific audiences right at your point of sale. You can track and analyze the indicators of your business's success. Local Analytics operates continuously, providing a comprehensive market analysis that reveals the profiles and preferences of your visitors, such as the frequency of their visits, their preferred brands, and even their device types, all while maintaining anonymity and capturing data on 90% of individuals. This tool enables you to cultivate loyalty among your most valuable customers and even those who may be on the verge of leaving. Utilize the QE feature to delve into customer profiles, identifying those who contribute the most to your profitability by segmenting them based on factors like purchasing power and shopping habits. By leveraging the traffic you already have, you can achieve superior business outcomes with the help of KMC Manager, which transcends a typical Wi-Fi manager by allowing you to send tailored promotions and advertisements before, during, and after your clients' visits, ultimately enhancing their experience and your revenue.

Description

TrueTargeting, the audience targeting platform from Infillion, allows advertisers to connect with cookieless audiences through unique or proprietary data sets. With more than 275 ready-made segments that cover interests, buying intent, location visits, survey answers, and brand loyalty, the platform also provides tools for creating custom audiences. Advertisers can integrate their existing customer data, including CRM, CDP, email, loyalty lists, and point-of-sale information, to develop tailored segments and enhance their reach within a timeframe of 5 to 10 days. TrueTargeting leverages XGraph for immediate scaling, enabling advertisers to engage with users across all devices, impacting over 865 million people in the United States alone. The various audience types available encompass intent-based segments (reflecting recent visits that signify in-market behavior), interest-based segments (related to visits to specific location categories within the previous three to six months), predictive visit segments (which forecast the likelihood of visiting a place in the next month), and survey-based segments (derived from responses that indicate category preferences). Overall, this comprehensive approach helps advertisers effectively target and connect with their desired audiences.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

DoubleVerify No 
Experian Connect No 
Infillion XGraph No 
LiveRamp No 
Oracle BlueKai No 
Semasio No 
TransUnion Digital Business Profile No 
TransUnion TruVision No 

Integrations

DoubleVerify Yes 
Experian Connect Yes 
Infillion XGraph Yes 
LiveRamp Yes 
Oracle BlueKai Yes 
Semasio Yes 
TransUnion Digital Business Profile Yes 
TransUnion TruVision Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Klustera

Country

Mexico

Website

klustera.com

Vendor Details

Company Name

Infillion

Founded

2008

Country

United States

Website

infillion.com/data/truetargeting/

Product Features

Business Intelligence

Ad Hoc Reports No 
Benchmarking No 
Budgeting & Forecasting No 
Dashboard No 
Data Analysis No 
Key Performance Indicators No 
Natural Language Generation (NLG) No 
Performance Metrics No 
Predictive Analytics No 
Profitability Analysis No 
Strategic Planning No 
Trend / Problem Indicators No 
Visual Analytics No 

WiFi Marketing

Automated Emails No 
Branded Splash Page No 
Customer Analytics No 
Data Export No 
Data Privacy Compliance No 
Lead Capture No 
Location Heatmaps No 
Loyalty Program No 
Review Platform Integration No 
SMS Marketing No 
Social Media Integration No 
Surveys No 
Time Limited WiFi No 
Trigger Campaigns No 

Product Features

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Alternatives

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