Compare Ipsos Retail Performance vs. Unacast in 2026

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Description

People counting solutions serve as the cornerstone of our retail technology offerings, playing a crucial role in enhancing store efficiency. Beyond merely recording the number of customers entering, the insights gathered from these systems facilitate informed decision-making at both strategic and operational levels, influencing aspects such as employee scheduling, trend monitoring, and understanding retail space utilization. By utilizing advanced sensors and software for people counting, businesses can pinpoint peak traffic times, strategically position staff where they’re needed most, and gauge the popularity of specific displays or product categories. Furthermore, with immediate access to foot traffic data and analytics, retailers can assess the effectiveness of store layout and promotional efforts by evaluating metrics like customer dwell time, engagement rates, and conversion statistics. Our people counting technology boasts a minimum accuracy rate of 95%, enabling businesses to analyze foot traffic on an hourly basis, which helps reveal contemporary purchasing behaviors and predict future trends. This comprehensive understanding of customer movement can significantly enhance operational strategies and improve overall sales performance.

Description

Broaden your market insights beyond the United States by utilizing Unacast's comprehensive datasets that span over 80 countries. With our global reach, clients are equipped to develop data-centric products across various regions, leveraging a reliable source of clean and aggregated data. Our international offerings deliver a streamlined yet effective method for processing location data while ensuring privacy and reducing the need for extensive internal analytics. These datasets empower you to analyze foot traffic patterns at your locations, assess trade areas, and explore cross-visit trends. This information enables you to make well-informed choices regarding site selection or removal and enhances your understanding of how to improve your competitive edge. Additionally, you can evaluate the effects of heightened employee engagement, new product introductions, pricing strategies, and marketing campaigns. By pinpointing gaps in the local market, you can uncover potential areas to diversify and grow your portfolio, ensuring you stay ahead in an ever-evolving business landscape.