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Description

Enhance your understanding of the buying groups within targeted accounts to achieve top-tier marketing performance. In a strategic alliance, Spiceworks Ziff Davis and Aberdeen are equipping B2B tech sellers with unmatched visibility into the entire buying collective, spanning from executive decision-makers to technical implementers. By combining SWZD’s proprietary first-party data with Aberdeen’s valuable third-party intent insights, this collaboration is set to deliver a robust, comprehensive, and varied array of intent signals across diverse B2B sectors such as IT, marketing, HR, and finance. Utilize our exceptional actionable intent data to effectively identify, prioritize, and connect with accounts that demonstrate a genuine likelihood to purchase. With the Intelligent ABM approach, you can now focus on engaging the most pertinent prospects who are actively seeking your solution. This strategy, supported by actionable intent signals, allows you to tailor your messaging to resonate deeply with the entire buying collective, ultimately fostering stronger connections and driving successful outcomes. By aligning your marketing efforts with these insights, you can significantly enhance your engagement strategies and improve overall conversion rates.

Description

Intentsify is a B2B intent intelligence and marketing activation platform designed to help organizations identify prospective buyers, prioritize accounts, and generate qualified sales opportunities. The software analyzes approximately 1.1 trillion monthly intent signals from a network covering more than 460,000 B2B content websites. Its AI-powered intent models analyze company-specific products, messaging, and keywords to identify research activity relevant to particular solutions. Buyer intelligence capabilities provide information about purchasing interest at the account, buying group, and individual persona levels. The platform evaluates research topics, engagement patterns, and buying journey stages to help businesses identify accounts actively considering relevant products or services. Intentsify provides customizable intent-based audiences that can be activated through programmatic display, connected TV, digital audio, paid social, and other advertising channels. Its managed lead generation services include intent-activated content syndication, enhanced content syndication, and tele-verified BANT qualification. Integration capabilities deliver buyer intelligence into existing CRM, marketing automation, and customer data platforms without requiring organizations to adopt a separate application for every workflow. Intentsify also offers an MCP integration that allows compatible AI assistants to access contextual B2B intent data for automated prospect research, account prioritization, and sales and marketing activities.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Adobe Marketo Engage Yes 
Convertr Yes 
Eloqua Yes 
HubSpot CRM Yes 
HubSpot Customer Platform Yes 
Integrate Yes 
Salesforce Yes 
Aberdeen Yes 
Clay No 
LinkedIn Yes 
LogMeIn Central Yes 
Model Context Protocol (MCP) No 
Salesforce Marketing Cloud Account Engagement No 
Spiceworks Ziff Davis (SWZD) Yes 
Workato No 

Integrations

Adobe Marketo Engage Yes 
Convertr Yes 
Eloqua Yes 
HubSpot CRM Yes 
HubSpot Customer Platform Yes 
Integrate Yes 
Salesforce Yes 
Aberdeen No 
Clay Yes 
LinkedIn No 
LogMeIn Central No 
Model Context Protocol (MCP) Yes 
Salesforce Marketing Cloud Account Engagement Yes 
Spiceworks Ziff Davis (SWZD) No 
Workato Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Spiceworks Ziff Davis

Founded

2020

Country

United States

Website

swzd.com/products/intelligent-abm/

Vendor Details

Company Name

Intentsify

Founded

2018

Country

United States

Website

www.intentsify.io

Product Features

Account Based Marketing

Analytics No 
Campaign Personalization No 
Customer Segmentation No 
Engagement Monitoring No 
Lead Nurturing No 
Lead Scoring No 
Progress Tracking No 
Prospecting Tools No 
Target Account Identification No 

Buyer Intent

B2B Lead Generation No 
CRM Integration No 
Channel Attribution No 
Competitor Analysis No 
Content Marketing No 
Customer Journey Mapping No 
Customer Profiles No 
Intent Data No 
Lead Notifications No 
Lead Scoring No 

Sales Intelligence

CRM Integration No 
Data Cleaning No 
Data Enrichment No 
Data Import/Export No 
Data Mining No 
Data Verification No 
Email Integration No 
Lead Scoring No 
List Building No 
Performance Management No 
Pipeline Management No 
Predictive Modeling/Analytics No 
Prospecting Tools No 
Reporting/Analytics No 
Sales Forecasting No 

Product Features

B2B Data

B2B Contact Data Yes 
B2B Intent Data Yes 
B2B Leads Data No 
B2B Marketing Data No 
Business Ownership Data No 
Company Data Yes 
Employee Data No 
Firmographic Data No 
Job Posting Data No 
Salary Data No 
Technographic Data No 

Buyer Intent

B2B Lead Generation Yes 
CRM Integration No 
Channel Attribution Yes 
Competitor Analysis No 
Content Marketing Yes 
Customer Journey Mapping Yes 
Customer Profiles Yes 
Intent Data Yes 
Lead Notifications No 
Lead Scoring No 

Lead Generation

Contact Discovery Yes 
Contact Import/Export No 
Lead Capture Yes 
Lead Database Integration Yes 
Lead Nurturing No 
Lead Scoring No 
Lead Segmentation No 
Pipeline Management No 
Prospecting Tools No 
Visitor Identification No 

Alternatives

Alternatives

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