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Average Ratings 0 Ratings
Description
Imagine being able to monitor the effectiveness of your various promotions in almost real-time; this is achievable with ScanApps' consumption-based validation services. These services empower brands to strategically allocate and adjust their promotional budgets based on verified outcomes. Rather than indiscriminately increasing spending across all promotions, you can direct funds toward those that yield the best results. Additionally, they offer actionable insights to enhance the efficiency of your trade expenditure. Reports can uncover issues like improper merchandising and inadequate performance metrics. Audits can be conducted on individual trade events or across all events for one or multiple distribution partners, whether on a regional or national scale. With a straightforward and cost-effective pricing model, you can save money and reinvest it into upcoming trade initiatives. This approach not only enhances the transparency of your trade spending but also allows you to compare your pass-thru efficiency and pinpoint your least effective retailers and wholesalers. Ultimately, you can validate deductions and improve your overall promotional strategy. By utilizing these insights, you position your brand for greater success in the competitive marketplace.
Description
For companies in the Consumer Packaged Goods (CPG) sector, trade spending typically ranks as the second highest cost, following the cost of goods sold. As consumer preferences and retail alliances evolve swiftly, these companies require enhanced capabilities to efficiently manage their trade promotion optimization efforts. The quest to optimize trade spending is complicated by various external elements, including fierce competition in the market, region-specific logistics, and compliance with regulations. Additionally, organizations encounter obstacles stemming from internal issues, such as fragmented data across multiple platforms (including ERP, POS systems, and syndicated data from sources like Nielsen), challenges in extracting insights from analyses conducted before and after promotions, and the common difficulties in fostering collaboration among teams in sales, marketing, finance, and demand planning. To tackle these challenges effectively, Wipro has developed its Promax® suite of solutions, which encompasses trade promotion management, optimization, and execution (TPM, TPO, and TPx), ensuring a comprehensive approach to trade spend management. By leveraging these solutions, CPG companies can navigate the complexities of trade spending with greater efficiency and effectiveness.
API Access
Has API
API Access
Has API
Integrations
Datatron
Denodo
HPE Consumption Analytics
IBM Apptio
PTC FlexPLM
Ubersmith
Integrations
Datatron
Denodo
HPE Consumption Analytics
IBM Apptio
PTC FlexPLM
Ubersmith
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Inmar Intelligence
Founded
1980
Country
United States
Website
www.inmar.com/solutions/fintech-solutions/trade-promotion
Vendor Details
Company Name
Wipro
Country
United States
Website
www.wipro.com/consumer-packaged-goods/wipro-promax/
Product Features
Trade Promotion Management
Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management
Product Features
Trade Promotion Management
Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management