Compare Identity Matrix vs. Intent IQ

Identity Matrix helps you increase revenue while spending less. The platform identifies 70% of US web visitors at a person-level. Set up page intent and lead scoring rules, then store them directly in your CRM for direct outreach. With person-level attribution, market-leading contact information, and a full view of the customer journey, Identity Matrix helps you solve marketing's toughest questions: 1. Where is your best traffic coming from? 2. What does the customer journey look like - step by step? 3. How can I contact high-intent, in-market leads? With upcoming GenAI features to help with customer journey analysis, conversion rate optimization suggestions and more, Identity Matrix is the data provider your competitors are switching to.

As a trailblazer in identity resolution, Intent IQ empowers its partners to effectively recognize clients and potential customers engaging with their websites, applications, and physical locations, regardless of whether the interactions occur digitally or in person. Their privacy-conscious solutions are driven by the proprietary Identity Device Graph, which offers both deterministic precision and probabilistic scalability in real-time across diverse environments, including those without cookies or mobile advertising identifiers (MAIDs), as well as connected TV (CTV) platforms. The advantages of Intent IQ's capabilities extend to various sectors, such as the media landscape, retail businesses, and financial institutions. By developing the industry's leading identity resolution technology, Intent IQ successfully tackles critical challenges posed by the decline of IDFA and third-party cookies, ensuring that its partners remain at the forefront of identity verification. This innovative approach not only enhances customer engagement but also fosters a more seamless experience across different channels.