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Description
The initial phase of the innovation funnel is particularly susceptible to losing promising ideas. In the absence of a solid and methodical screening process, numerous potentially transformative concepts are overlooked and do not make their way into the funnel. IdeaSwipe, a technology platform pioneered and refined by Unilever, leverages behavioral economics and has already evaluated over 10,000 ideas across more than 40 markets. This mobile-centric, interactive solution has invigorated innovation funnels by introducing compelling and impactful ideas. Designed for flexibility, IdeaSwipe accommodates a range of scenarios, whether you have five ideas or fifty, and regardless of whether you're testing in one market or across multiple regions; results can be available in as little as a week, or even sooner. Traditional research approaches tend to emphasize rationality and analytical thinking, whereas IdeaSwipe employs behavioral economics-based inquiries that prompt consumers to engage both their intuition and critical thinking when responding to questions. This dual approach enhances the understanding of consumer preferences and fosters a deeper connection with the ideas being evaluated.
Description
Employees can utilize the Innovation Station application on any company-provided or personal device, including computers and smartphones. Anyone has the opportunity to propose an idea, while others can easily cast their votes and leave comments, with the option for anonymity. Once an idea accumulates a specific number of votes, the innovator is allowed to initiate the investigation phase. In certain instances, an executive may choose to expedite an idea's progression without waiting for the necessary votes. The innovator is then given a period of approximately 30 days along with designated resources to further explore and refine their idea, culminating in a final presentation to executives. If the investigation proves favorable and is reviewed positively by a panel assessing the business case, the idea advances to incubation, where it undergoes prototyping, small-scale testing, adjustments, and validation. It’s important to acknowledge that not every idea will succeed, which is perfectly acceptable, as some concepts may simply be ahead of their time, although thorough research has been conducted. Ultimately, the last stage involves either the implementation of a new product or enhancement of a process, or a decision to either Pass or Perish the idea based on its viability. This entire process encourages creativity and innovation within the organization while allowing for constructive feedback.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Brandscapes Worldwide
Founded
2005
Country
India
Website
idea-swipe.com
Vendor Details
Company Name
Valvora
Founded
1984
Country
United States
Website
www.valvora.com/products/innovation-station/index.html
Product Features
Idea Management
Activity Dashboard
Brainstorming
Collaboration
Creator Tracking
Idea Ranking
Project Tracking
Status Tracking
Product Features
Idea Management
Activity Dashboard
Brainstorming
Collaboration
Creator Tracking
Idea Ranking
Project Tracking
Status Tracking
