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Description
Gain a comprehensive insight into how your digital advertising expenditures are influencing your physical store profits. Evaluate the offline effectiveness of your online marketing initiatives and discover the extent to which they contribute to tangible sales in the real world, including key details about timing, location, and frequency. Let's cut to the chase: the value of your data is significantly enhanced when it provides clear insights. Leverage our extensive suite of analytical metrics, which includes cross-channel correlations, audience segmentation, and tailored recommendations. We aggregate information from diverse sources to address the fundamental marketing inquiry—what is the return on investment? With Hyllo, both CMOs and marketing directors can rest assured knowing exactly where their advertising budgets are yielding the highest returns in actual sales. Our Predictive Analytics platform is designed for seamless integration and offers precise metrics derived from all your omnichannel data, enabling informed decision-making that drives results. This powerful tool allows businesses to make strategic adjustments in real time, ensuring optimal performance of their marketing efforts.
Description
InMarket is a dynamic marketing and analytics platform designed to assist brands in engaging consumers at the most opportune moments, utilizing insights from intent, location, both online and offline purchasing patterns, and audience data enhanced by artificial intelligence. The platform features four primary solutions that empower marketers to categorize consumers not only by their identity but also by their purchasing habits and motivations, facilitating the launch of omnichannel campaigns while assessing tangible results such as increased sales and foot traffic to stores. Through its Audiences feature, InMarket taps into first-party location information, consumer transaction behaviors, and predictive analytics to develop tailored or readily available segments for activation. Its Activation component allows brands to connect with these audiences across various devices and channels in real time, ensuring optimal timing and positioning of their messages. Furthermore, the platform's Measurement tools deliver comprehensive, AI-driven insights into the effectiveness of media efforts, allowing for real-time campaign adjustments and correlating impressions with additional conversions, ultimately refining marketing strategies for better performance. This holistic approach not only enhances consumer engagement but also supports brands in achieving their marketing objectives more efficiently.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Hyllo Analytics
Founded
2016
Country
Canada
Website
hyllo.io
Vendor Details
Company Name
InMarket
Founded
2010
Country
United States
Website
inmarket.com
Product Features
Predictive Analytics
AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis
Product Features
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
