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Description

Brands utilize this approach to develop and showcase data-driven advertisements that are relevant to consumers. By generating a user product feed that reflects both online and offline behaviors, the uniqueness of each user necessitates that advertisements be tailored specifically for them. Media buying automation is essential for enhancing speed, scaling operations, and boosting performance. We offer real-time dashboards to monitor campaign performance alongside A/B testing environments for optimization. Hockeycurve excels in delivering outstanding performance and maximizing return on ad spend through personalized messaging that leverages real-time data analysis. It provides a highly efficient solution for managing advertisement creativity and production, resulting in a higher ROI for clients' advertising expenditures. Moreover, the platform offers premium CPMs and enhances performance while enabling publishers to tap into new revenue opportunities outside their traditional domains. With its groundbreaking Predictive Communication Engine, Hockeycurve harnesses Big Data and Artificial Intelligence to accurately profile and identify consumers with high intent, delivering uniquely crafted experiences tailored to each individual. This innovative approach not only boosts engagement but also fosters deeper connections between brands and their target audiences.

Description

Zeta Global operates as a marketing technology firm that leverages a substantial data set comprising over 2.4 billion identities, utilizing AI-driven insights to discern consumer intent, enhance user experiences, and foster customer growth and retention. It offers a comprehensive toolkit for marketers, addressing every phase from customer acquisition to ongoing engagement. By identifying target audiences and crafting tailored experiences across multiple channels, Zeta enables real-time personalization at an extensive scale, leading to exceptional results. The Zeta Marketing Platform delivers an instantaneous overview of both prospects and existing customers, harnessing AI to provide deep and wide-ranging personalization across all platforms. With a unique blend of capabilities, Zeta has supported brand growth for more than ten years, continuously adapting to meet the evolving needs of the marketplace. This commitment to innovation and effectiveness sets Zeta apart in a competitive landscape.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Campaign Genius No 
FoodStorm No 
MINT No 
Taxi for Email No 
Tessitura No 
Zeta CDP+ No 

Integrations

Campaign Genius Yes 
FoodStorm Yes 
MINT Yes 
Taxi for Email Yes 
Tessitura Yes 
Zeta CDP+ Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Hockeycurve Growth Solutions

Country

India

Website

hockeycurve.com

Vendor Details

Company Name

Zeta Global

Founded

2007

Country

United States

Website

zetaglobal.com

Product Features

Marketing Planning

Budgeting & Forecasting No 
Collaboration No 
Flowchart No 
Goal Setting / Tracking Yes 
Marketing Calendar Yes 
Media Planning Yes 
Predictive Analytics No 
Presentation Tools No 
Project Tracking No 
Spend Management No 

Product Features

Advertising Agency

Campaign Management Yes 
Collaboration Yes 
Document Management No 
File Sharing No 
Project Management No 
Task Management No 
Time Tracking No 

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management No 
Customer Profiles No 
Customer Segmentation No 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization No 
Predictive Modeling No 

Email Marketing

A/B Testing No 
Artificial Intelligence No 
Auto-Responders No 
CAN SPAM Compliance No 
Customer Surveys No 
Drip Campaigns No 
Dynamic Content No 
Event Triggered Email No 
Image Library No 
Landing Pages/Web Forms No 
Mailing List Management No 
Mobile Optimized Emails No 
Reporting/Analytics No 
Subscriber Management No 
Template Management No 
WYSIWYG Email Editor No 

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking No 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs No 
Drip Campaigns No 
Dynamic Content No 
Landing Pages / Web Forms No 
Lead Scoring No 
Sales Intelligence No 
Search Marketing No 
Segmentation No 
Social Marketing No 
Website Visitor Tracking No 

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