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Description
Heatmap stands out as the sole analytics platform that connects revenue directly to every pixel on your website's pages, enabling you to focus on buyer behavior instead of merely tracking site traffic.
In the fast-paced online environment, most content has a fleeting existence, making real-time analytics essential for timely action. The heatmaps are generated within seconds and continuously refresh without requiring a page reload, allowing you to edit content or modify images and instantly observe the effects of those changes. Installing Heatmap is a breeze and takes just a minute; simply include our easy-to-use JavaScript tag, and you’ll be ready to go! This tag is lightweight (less than 8kB) and loads asynchronously, ensuring your pages remain fast. Moreover, it is compatible with all browsers, including IE7, supports ajax navigation, accommodates fixed elements, and effectively manages rendering variations among users—such as ads, responsive designs, and zooming—while also offering configurability when necessary. This robust functionality guarantees that you can optimize your website effectively and efficiently.
Description
Opti-Behavior is a self-hosted behavior analytics and conversion rate optimization (CRO) plugin for WordPress and WooCommerce. It is a privacy-first alternative to Hotjar, Microsoft Clarity, Crazy Egg, Lucky Orange and Mouseflow.
All visitor data is stored in your own WordPress database. No third-party servers, no external processor, no data sharing. You remain the sole data controller under GDPR, and no processing agreement with an analytics vendor is required.
Modules: click and scroll heatmaps, session recordings, conversion funnels, A/B testing, form analytics, user journey mapping, JavaScript error and performance tracking, real-time dashboard, and Smart Insights - a deterministic scoring engine that ranks findings by traffic reach, severity and opportunity, then recommends the next action.
Compatible with any WordPress theme, page builder (Elementor, Divi, Gutenberg) and caching plugin (WP Rocket, LiteSpeed, W3 Total Cache). Free version on WordPress.org; Pro from EUR 89/year.
API Access
Has API
No
API Access
Has API
No
Integrations
WooCommerce
Yes
WordPress
Yes
Astra
No
Autoptimize
No
Beaver Builder
No
ClickFunnels
Yes
Convert Experiences
Yes
Elementor
No
Forminator
No
Google Tag Manager
Yes
Integrations
WooCommerce
Yes
WordPress
Yes
Astra
Yes
Autoptimize
Yes
Beaver Builder
Yes
ClickFunnels
No
Convert Experiences
No
Elementor
Yes
Forminator
Yes
Google Tag Manager
No
Pricing Details
$117 per month
Free Trial
Yes
Free Version
No
Pricing Details
$0
Free version available in the official WordPress plugin directory: real-time analytics, click and scroll heatmaps, conversion funnels and A/B testing.
Pro EUR 89/year: adds session recordings, form analytics, user journeys, error and performance tracking.
Business EUR 179/year: multi-site licence.
Agency EUR 299/year: white-label client reports and agency dashboard.
All tiers are fully self-hosted. Visitor data is stored in your own database and never sent to a third party.
Pro EUR 89/year: adds session recordings, form analytics, user journeys, error and performance tracking.
Business EUR 179/year: multi-site licence.
Agency EUR 299/year: white-label client reports and agency dashboard.
All tiers are fully self-hosted. Visitor data is stored in your own database and never sent to a third party.
Free Trial
Yes
Free Version
Yes
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
heatmap.com
Founded
2023
Country
United States
Website
heatmap.com
Vendor Details
Company Name
OptiUser
Founded
2026
Country
France
Website
optiuser.com
Product Features
Heatmap
Behavioral Mapping
No
Dashboard
No
Dynamic Maps
No
Element Analytics
No
Embeddable Maps
No
For Sales
No
For Science
No
Radial Mapping
No
Territorial Mapping
No
Website Analytics
No
Session Replay
Eye Tracking
No
Form Analytics
No
Heatmaps
No
Mouse Tracking
No
Optimization Tools
No
Session Recording
No
Surveys
No
User Experience Analysis
No
User Feedback
No
Visitor Segmentation
No
Web Analytics
Campaign Management
No
Conversion Tracking
No
Form Analytics
No
Goal Tracking
No
Keyword Tracking
No
Multiple Site Management
No
Pageview Tracking
No
Referral Source Tracking
No
Site Search Tracking
No
Time on Site Tracking
No
User Interaction Tracking
No
Product Features
Heatmap
Behavioral Mapping
Yes
Dashboard
Yes
Dynamic Maps
Yes
Element Analytics
Yes
Embeddable Maps
No
For Sales
Yes
For Science
No
Radial Mapping
No
Territorial Mapping
No
Website Analytics
Yes
Session Replay
Eye Tracking
Yes
Form Analytics
Yes
Heatmaps
Yes
Mouse Tracking
Yes
Optimization Tools
Yes
Session Recording
Yes
Surveys
Yes
User Experience Analysis
Yes
User Feedback
Yes
Visitor Segmentation
Yes
