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Description
GumGum, a global media and technology company, specializes in contextual intelligence. Since over a decade we have used our machine learning expertise to extract the value from digital content in the advertising and sports industries. GumGum provides a suite of innovative, future-proof solutions for advertisers. Verity™, the company's contextual advertising platform, understands the meaning of images, text and video online. This allows marketers to place ads precisely and safely where people are most interested. GumGum advertising solutions combine contextual targeting and brand safety intelligence, with proprietary high impact ad formats to deliver industry-leading accuracy, efficiency and performance.
In-game ads allow brands to harness the power and engagement of a global audience.
Description
Our approach utilizes advanced machine learning and predictive algorithms to optimize programmatic advertising for your team. You establish your objectives, and our algorithms handle all the fine-tuning—determining where to purchase, how much to invest, which creatives to display, and the timing of these decisions—to guarantee a positive return on investment. The platform consistently evaluates contextual and behavioral signals to predict lifetime value and in-app conversions effectively. We create and rotate various creatives across multiple placements while automatically adjusting bids to help you surpass your targets. With our comprehensive dashboard, API, and granular log-level data, you gain complete insight into your performance and advertising expenditure. Navigating programmatic marketing can be quite complex, but our technology streamlines the process so you can concentrate on enhancing your product. By driving new installs and promoting in-app activations, you can expand your business while also attracting long-term users. Additionally, our system allows you to reach potential customers through location-based campaigns and dynamic advertisements showcasing your product catalog, thereby enhancing your marketing strategies and increasing overall effectiveness.
API Access
Has API
API Access
Has API
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
GumGum
Founded
2007
Country
United States
Website
www.gumgum.com
Vendor Details
Company Name
Jampp
Founded
2013
Country
United States
Website
www.jampp.com
Product Features
Content Marketing
Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management
Product Features
Campaign Management
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign