Compare Great Question vs. Pathway in 2025

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Description

Great Question is used by researchers, designers, product managers, marketers, and marketers to create panels, schedule interviews, share insights, and send incentives. You can quickly build a network of customers to answer your great question. To find the perfect match, import, invite, filter. Use our research calendar to schedule interviews or integrate your data. In minutes, you can launch prototype tests and surveys. With tags, clips, highlights and results, you can transform survey results and interviews into consumable reports. Share your insights for everyone to see. To truly understand your customers and get their feedback on the work you are doing, it is essential to build something truly special. Today's companies don't have the systems and processes in place to make customer research an integral part of their decision-making process. We are a small, but powerful team of product managers, engineers, entrepreneurs, and designers.

Description

Pathway serves as an innovative platform designed for contemporary product teams, enabling them to efficiently identify suitable respondents and validate user experience (UX) solutions with ease. By utilizing Pathway, teams can enhance the overall user experience, gain insights more rapidly, and actively engage in the research process. With the capability to design diverse usability tests, surveys, or asynchronous user interviews, users can employ a multitude of methodologies. The platform allows for the addition of multiple blocks, encouraging a mix-and-match approach complemented by robust logic features. All of this is made accessible through an intuitive interface. You can generate a magic link to ensure that participants are evenly allocated across different variations of your test, eliminating the need for generic open-ended questions. Furthermore, Pathway's AI intelligently interprets context based on your directives, prompting follow-up questions that delve into deeper insights. Tailoring your research has never been easier, as you can gather feedback from precisely the audience you require. With over 400 filters and more than 130 countries available, recruiting ideal testers for unmoderated research is now a seamless experience, streamlining the entire process for product teams. This comprehensive functionality empowers teams to achieve more informed decision-making and ultimately create superior products.