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Description
Familiarize yourself with your clientele for a more profound insight into their behaviors. Google Analytics equips you with essential, cost-free resources to evaluate your business data seamlessly in a single platform.
The newest version, Google Analytics 4 (GA4), enhances the previous analytics system by offering a more in-depth and holistic view of user interactions on both websites and applications. Emphasizing user privacy, GA4 utilizes event-driven tracking rather than traditional session-based methods, facilitating a more versatile and nuanced approach to data gathering. It introduces sophisticated capabilities such as tracking across different platforms, insights powered by machine learning, and predictive analytics to aid businesses in comprehending customer pathways and making informed decisions based on data. Additionally, with its improved compatibility with Google Ads and the ability to customize reports, GA4 empowers companies to refine their marketing strategies while remaining compliant with changing privacy standards, ultimately leading to more effective customer engagement. As businesses continue to adapt to the digital landscape, leveraging these tools will be crucial for sustained success.
Description
SAS Web Analytics is designed to collect, sanitize, and structure substantial amounts of raw data from your website, seamlessly merging it with offline data sources. It not only offers comprehensive analysis of web data but also presents this information through an adaptable reporting system featuring user-friendly, interactive tools. By utilizing SAS Web Analytics, organizations can extract critical business intelligence through mechanisms that grant you control over your data. You have the flexibility to generate reports tailored specifically to your organization's unique needs rather than being confined to industry standards. In addition to reporting capabilities, SAS's advanced analytics delve deeper by predicting future trends and customer behaviors, enabling you to refine your marketing strategies and allocate your budget more effectively. Many organizations across various sectors struggle to transform the vast amount of data collected from their web channels into actionable insights. Therefore, to make well-informed business choices, it is essential to effectively translate the diverse and extensive raw web data into meaningful knowledge, leading to improved decision-making processes. Ultimately, harnessing this powerful tool can significantly enhance your organization's overall performance and competitiveness in the market.
API Access
Has API
API Access
Has API
Integrations
Adverity
Algonomy
BigPicture
EZmob
LiveDocs
Maileon
Microsoft Power Query
MoonClerk
PartnerPage
Premier Connect
Integrations
Adverity
Algonomy
BigPicture
EZmob
LiveDocs
Maileon
Microsoft Power Query
MoonClerk
PartnerPage
Premier Connect
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Founded
1998
Country
United States
Website
www.google.com
Vendor Details
Company Name
SAS Institute
Founded
1976
Country
United States
Website
www.sas.com/content/dam/SAS/en_us/doc/factsheet/sas-web-analytics-101790.pdf
Product Features
Product Analytics
Attribution
Automatic Data Capture
Churn Reporting
Customer Feedback Collection
Customer Guidance
Customer Journey Analytics
Data Export
Data History Retention
Data Labeling
Product Engagement Scoring
Real-Time Data Analysis
Touchpoint Analytics
User Segmentation
Web Analytics
Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking
Product Features
Web Analytics
Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking