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Average Ratings 0 Ratings

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ease
features
design
support

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Write a Review

Description

Google AdX, which was previously known as DoubleClick Ad Exchange, is a platform for programmatic advertising that facilitates the real-time sale of ad inventory by publishers to various advertisers and ad networks. It operates on a real-time bidding (RTB) model, where the pricing for each ad impression is determined through an auction process, allowing advertisers to vie for the chance to showcase their advertisements on the websites of publishers. As one of the most significant and widely utilized ad exchanges globally, Google AdX provides numerous advantages for publishers, such as: A diverse array of advertisers: By collaborating with a broad spectrum of advertisers, including well-known brands, agencies, and advertising networks, AdX enables publishers to tap into a much more extensive demand than they could independently achieve. Increased revenue opportunities: The RTB mechanism employed by AdX guarantees that publishers are paid the highest possible rates for their advertising inventory, thus maximizing their earnings potential. Moreover, this competitive bidding environment often leads to enhanced profitability for publishers over time.

Description

Center your advertising strategy around the customer to create impactful brand experiences. Both existing and potential customers anticipate personalized interactions, yet many current advertising tactics focus more on delivering impressions than enhancing customer satisfaction and achieving business goals. Utilizing the ViralGains OdysseyTM platform enables you to craft advertising journeys that resonate with the customer's voice, including their preferences, needs, and actions, allowing for the deployment of tailored ads. This customer-centric advertising technique has demonstrated effectiveness by increasing brand trust by 2.3 times, doubling website traffic, and reducing wasted impressions by 59%. Additionally, it facilitates gaining market share by attracting customers from competitors, fostering loyalty, encouraging repeat purchases, and promoting brand advocacy. It also generates heightened interest and excitement leading up to an event, show, or product release, while assisting in the acquisition of new customers and boosting sales. Furthermore, it enhances engagement and education among relevant audiences, and can play a critical role in improving brand perception during times of crisis. By prioritizing the customer, you not only meet their expectations but also drive long-term business success.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

AgencyPlatform
Blockthrough
Fleece AI
Google Ad Manager
Google AdSense
Google Ads
Google Display & Video 360
IngeniousPlex
KNOREX XPO
ONEcount

Integrations

AgencyPlatform
Blockthrough
Fleece AI
Google Ad Manager
Google AdSense
Google Ads
Google Display & Video 360
IngeniousPlex
KNOREX XPO
ONEcount

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Google

Founded

1998

Country

United States

Website

google.com

Vendor Details

Company Name

ViralGains

Founded

2012

Country

United States

Website

www.viralgains.com

Product Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

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