Average Ratings 0 Ratings
Average Ratings 3 Ratings
Description
Google AdX, which was previously known as DoubleClick Ad Exchange, is a platform for programmatic advertising that facilitates the real-time sale of ad inventory by publishers to various advertisers and ad networks. It operates on a real-time bidding (RTB) model, where the pricing for each ad impression is determined through an auction process, allowing advertisers to vie for the chance to showcase their advertisements on the websites of publishers.
As one of the most significant and widely utilized ad exchanges globally, Google AdX provides numerous advantages for publishers, such as:
A diverse array of advertisers: By collaborating with a broad spectrum of advertisers, including well-known brands, agencies, and advertising networks, AdX enables publishers to tap into a much more extensive demand than they could independently achieve.
Increased revenue opportunities: The RTB mechanism employed by AdX guarantees that publishers are paid the highest possible rates for their advertising inventory, thus maximizing their earnings potential. Moreover, this competitive bidding environment often leads to enhanced profitability for publishers over time.
Description
RollerAds operates as a self-service, high-efficiency advertising network that features a variety of effective formats, including browser push notifications, in-page push notifications, and OnClick (pop-under) ads, all supported by proprietary anti-fraud measures and sophisticated optimization techniques. The platform boasts extensive global reach and provides diverse targeting capabilities, allowing advertisers to hone in on their desired audience based on factors such as geographic location (country, region, city), operating system or browser, device type, internet service provider or carrier, connection type, subscription age, IP range, specific times of day, and customizable white or blacklists. Advertisers benefit from an intuitive campaign management interface that includes real-time analytics, bidding controls (CPC for push notifications and CPM for pop-unders), alongside a low minimum deposit requirement that ensures flexibility in budget management. Meanwhile, publishers, including website and app owners, can effectively monetize their traffic by implementing RollerAds tags and selecting revenue models that align with their traffic characteristics, thus maximizing their earning potential. This dual-sided approach not only enhances advertising effectiveness but also fosters a symbiotic relationship between advertisers and publishers, ultimately driving better results for both parties.
API Access
Has API
API Access
Has API
Integrations
AgencyPlatform
Blockthrough
Fleece AI
Google Ad Manager
Google AdSense
Google Ads
Google Display & Video 360
IngeniousPlex
KNOREX XPO
ONEcount
Integrations
AgencyPlatform
Blockthrough
Fleece AI
Google Ad Manager
Google AdSense
Google Ads
Google Display & Video 360
IngeniousPlex
KNOREX XPO
ONEcount
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
Free
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Founded
1998
Country
United States
Website
google.com
Vendor Details
Company Name
RollerAds
Country
United States
Website
rollerads.com