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Description

Google AdX, which was previously known as DoubleClick Ad Exchange, is a platform for programmatic advertising that facilitates the real-time sale of ad inventory by publishers to various advertisers and ad networks. It operates on a real-time bidding (RTB) model, where the pricing for each ad impression is determined through an auction process, allowing advertisers to vie for the chance to showcase their advertisements on the websites of publishers. As one of the most significant and widely utilized ad exchanges globally, Google AdX provides numerous advantages for publishers, such as: A diverse array of advertisers: By collaborating with a broad spectrum of advertisers, including well-known brands, agencies, and advertising networks, AdX enables publishers to tap into a much more extensive demand than they could independently achieve. Increased revenue opportunities: The RTB mechanism employed by AdX guarantees that publishers are paid the highest possible rates for their advertising inventory, thus maximizing their earnings potential. Moreover, this competitive bidding environment often leads to enhanced profitability for publishers over time.

Description

Purify Digital operates as a results-oriented advertising network and traffic collaborator for both advertisers and publishers, specializing in real-time display and mobile advertising solutions. The network boasts a diverse selection of high-quality ad inventory for both web and mobile platforms, including in-app and mobile web options, while employing real-time tracking to enhance optimization and ensure a smooth onboarding process for clients. Its focus spans various sectors such as ecommerce, media, gaming, finance, browser extensions, and news. For publishers, Purify Digital highlights impressive fill rates, personalized support, and effective monetization strategies for underutilized traffic. Meanwhile, advertisers benefit from collaborations with publishers through programmatic campaigns, precise ad targeting, and ongoing performance enhancements. The network places a strong emphasis on transparency, featuring selectively curated campaigns, dedicated account management, and competitive cost-per-thousand impressions (CPMs), all aimed at maximizing value for its partners. Overall, Purify Digital strives to create mutually beneficial relationships between advertisers and publishers through innovative and effective advertising solutions.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

AgencyPlatform Yes 
Blockthrough Yes 
Fleece AI Yes 
Google Ad Manager Yes 
Google AdSense Yes 
Google Ads Yes 
Google Display & Video 360 Yes 
IngeniousPlex Yes 
KNOREX XPO Yes 
NordVPN No 
ONEcount Yes 
Revcontent No 
Similarweb No 
Sovrn No 

Integrations

AgencyPlatform No 
Blockthrough No 
Fleece AI No 
Google Ad Manager No 
Google AdSense No 
Google Ads No 
Google Display & Video 360 No 
IngeniousPlex No 
KNOREX XPO No 
NordVPN Yes 
ONEcount No 
Revcontent Yes 
Similarweb Yes 
Sovrn Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Google

Founded

1998

Country

United States

Website

google.com

Vendor Details

Company Name

Purify Digital

Founded

2007

Country

United Kingdom

Website

purifydigital.com

Product Features

Alternatives