Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Gimbal serves as a location intelligence platform that empowers applications by integrating the significance of geographic context, facilitating omnichannel marketing, operational efficiency, and commerce through an advanced geofencing and proximity-aware location framework built with a strong focus on user privacy. Its robust SDK, designed for enterprise use, continuously gathers and analyzes location data from both active and passive sources while conserving battery life, allowing for the recognition of location signals even when the application is inactive or operating in the background. Additionally, Gimbal provides a cloud-based management interface that enables users to establish and oversee geofences and points of interest (POIs), offering options for users to either create custom radial or polygonal geofences or select from a comprehensive library of meticulously verified POIs that encompass millions of locations spanning multiple sectors. The platform's capabilities in push marketing are crafted to deliver location-based notifications to app users, enhancing engagement by sending tailored messages that align with specific locations and times, ultimately improving user interaction at critical moments. By leveraging these features, Gimbal positions itself as a vital tool for businesses seeking to optimize their location-based marketing strategies.
Description
Tamoco offers a comprehensive location-based solution tailored for advertisers, brands, marketers, and agencies. By leveraging behavioral segments, businesses can effectively assess both online and offline engagement linked to location data. This technology empowers Tamoco to pinpoint the ideal audience or segment according to their real-world behaviors. It focuses on identifying audiences based on their movement patterns. By providing interest-driven segments that reflect how individuals navigate known locations, Tamoco enhances targeting precision. Its network merges movement data with demographic insights to formulate highly detailed audience profiles that encompass interests and behaviors. Additionally, Tamoco offers ready-made location-based audience segments accessible through platforms like Dv360 and AppNexus. Advertisers can specifically reach audiences when they are present in targeted venues or points of interest. Utilizing advanced sensor-driven technology, Tamoco enables a deeper understanding of specific areas within these locations for more customized targeting strategies. By bridging the gap between online interactions and offline behaviors, Tamoco facilitates the attribution of digital ads to actual visits in the physical world, ensuring a more integrated marketing approach. This holistic method of engagement not only enhances advertising effectiveness but also provides valuable insights into consumer behavior patterns.
API Access
Has API
API Access
Has API
Integrations
Ad Reform
Adobe Marketing Cloud
Adobe Marketo Engage
Airship
Alkami Digital Banking Platform
Braze
Facebook
Google Cloud Platform
Instagram
Kochava
Integrations
Ad Reform
Adobe Marketing Cloud
Adobe Marketo Engage
Airship
Alkami Digital Banking Platform
Braze
Facebook
Google Cloud Platform
Instagram
Kochava
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Infillion
Founded
2008
Country
United States
Website
infillion.com/software/gimbal/
Vendor Details
Company Name
Tamoco
Country
United Kingdom
Website
www.tamoco.com/solutions-advertising-marketing/
Product Features
Location Intelligence
Behavioral Analytics
Data Visualization
Demographic Data
Geocoding
Geofencing
Location Tracking
Predictive Analytics
Trade Area Analysis
Product Features
Location Intelligence
Behavioral Analytics
Data Visualization
Demographic Data
Geocoding
Geofencing
Location Tracking
Predictive Analytics
Trade Area Analysis
Location-Based Marketing
Audience Demographics
Beacons (BLE)
Contextual Marketing
Footfall Analytics
Geofencing
Location Intelligence
Marketing Attribution
Marketing Automation
NFC
Personalization
Push Notifications
QR Codes
Reporting / Analytics
Social Marketing
Wi-Fi