Gimbal by Infillion Description

Gimbal serves as a location intelligence platform that empowers applications by integrating the significance of geographic context, facilitating omnichannel marketing, operational efficiency, and commerce through an advanced geofencing and proximity-aware location framework built with a strong focus on user privacy. Its robust SDK, designed for enterprise use, continuously gathers and analyzes location data from both active and passive sources while conserving battery life, allowing for the recognition of location signals even when the application is inactive or operating in the background. Additionally, Gimbal provides a cloud-based management interface that enables users to establish and oversee geofences and points of interest (POIs), offering options for users to either create custom radial or polygonal geofences or select from a comprehensive library of meticulously verified POIs that encompass millions of locations spanning multiple sectors. The platform's capabilities in push marketing are crafted to deliver location-based notifications to app users, enhancing engagement by sending tailored messages that align with specific locations and times, ultimately improving user interaction at critical moments. By leveraging these features, Gimbal positions itself as a vital tool for businesses seeking to optimize their location-based marketing strategies.

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Company Details

Company:
Infillion
Year Founded:
2008
Headquarters:
United States
Website:
infillion.com/software/gimbal/

Media

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Product Details

Platforms
Web-Based
Types of Training
Training Docs
Live Training (Online)
Training Videos
Customer Support
Online Support

Gimbal by Infillion Features and Options

Location Intelligence Software

Behavioral Analytics
Data Visualization
Demographic Data
Geocoding
Geofencing
Location Tracking
Predictive Analytics
Trade Area Analysis

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