Compare GPS Enterprise vs. Oracle Fusion Data Intelligence in 2025

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Description

Analytic Partners offers a comprehensive commercial analytics solution known as GPS Enterprise (GPS‑E), which seamlessly combines marketing, sales, financial, operational, and external datasets to create a thorough and practical understanding of business performance. This platform is powered by a unique intelligence layer called ROI Genome, leveraging over 25 years of expertise in cross-industry data and analytics to identify the fundamental factors driving growth while also revealing revenue potentials that extend beyond traditional marketing efforts. With GPS-E, organizations can develop continuously adaptive models that surpass conventional Marketing Mix Modeling (MMM) by factoring in non-marketing elements like competitive actions, consumer behaviors, macroeconomic influences, and operational factors, acknowledging that a significant proportion of growth often originates from areas beyond mere advertising expenditure. Additionally, it includes an efficient data orchestration feature named ADAPTA, which facilitates the automation of data collection, validation, and standardization across various agencies and business units, enhancing consistency and accuracy in analytics. This innovative approach empowers companies to make data-driven decisions that are not only informed by marketing but also by a broader spectrum of business dynamics.

Description

The Oracle Fusion Data Intelligence platform represents the evolution of the Oracle Fusion Analytics Warehouse, specifically designed for Oracle Fusion Cloud Applications; it seamlessly integrates business data with readily available analytics and prebuilt AI and machine learning models to enhance insights and expedite the transformation of decision-making into actionable outcomes. By moving past traditional dashboards and reports, users can utilize prebuilt applications that provide insights and AI/ML-driven recommendations for more effective actions. With access to over 2,000 best-practice key metrics, dashboards, and reports related to ERP, SCM, HCM, and CX, organizations can effectively assess their performance against set objectives. Additionally, the platform offers comprehensive 360-degree views of essential business entities by linking data from various Fusion Cloud Applications and other sources. Users can harness the power of prebuilt AI/ML models to forecast business outcomes and gain critical insights while also having the flexibility to create custom content tailored to their own data, analytics, and applications. This versatility makes the platform an invaluable tool for businesses looking to enhance their operational effectiveness and strategic planning.