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features
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support

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Description

Marketers today employ a multitude of channels to connect with potential customers, targeting them through the devices they favor. The increasing complexity of marketing strategies, combined with the numerous gadgets individuals use daily to access digital content, complicates the task of pinpointing the identity of the device user and their purchasing patterns. In scenarios where users are not logged in, contemporary tracking methods depend on IP addresses and device IDs to associate users with the email and landing page elements linked to specific marketing initiatives. While these identifiers can offer general insights such as geographic location and past browsing activities, they fall short of revealing the actual identity of the user or their shopping behaviors. FuseCommander addresses this challenge by integrating the complete journey of the buyer, encompassing their favored devices and channels along with the messaging that motivated their decisions. This comprehensive approach allows marketers to understand not just the actions taken but also the context behind those actions, ultimately leading to more effective strategies.

Description

In our fast-paced, interconnected environment, consumers navigate through various channels, devices, and physical locations with remarkable speed. Keeping track of customers and their data to provide relevant experiences can seem daunting. However, it is possible to overcome this challenge. MarketingConnect from Experian Marketing Services effectively resolves customer identities to create a comprehensive customer profile that integrates numerous touchpoints, bridges channels and devices, and combines offline and digital behaviors. This leads to a continuous, privacy-compliant identity that reflects every facet of a consumer's daily life. By uniting disparate data points, both declared and unknown, across various offline and online interactions, a complete understanding of your most valuable customers and prospects emerges. Our people-based graph, built on more than five decades of reference data, empowers marketers to accurately and consistently link real individuals and households to relevant data points, ensuring effective engagement strategies. This innovative approach not only enhances marketing precision but also fosters deeper customer relationships.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

AT Internet Yes 
Adobe Advertising Cloud Yes 
Commanders Act Yes 
Crazy Egg Yes 
Emarsys Yes 
Facebook Yes 
Freespee Yes 
Google Ads Yes 
Google Marketing Platform Yes 
Kameleoon Yes 
Marin Software Yes 
Microsoft 365 Yes 
Mixpanel Yes 
Sizmek Ad Suite Yes 
eKomi Yes 
etracker Yes 
trivago Yes 

Integrations

AT Internet No 
Adobe Advertising Cloud No 
Commanders Act No 
Crazy Egg No 
Emarsys No 
Facebook No 
Freespee No 
Google Ads No 
Google Marketing Platform No 
Kameleoon No 
Marin Software No 
Microsoft 365 No 
Mixpanel No 
Sizmek Ad Suite No 
eKomi No 
etracker No 
trivago No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Commanders Act

Founded

2010

Country

France

Website

www.commandersact.com/en/solutions/fusecommander/

Vendor Details

Company Name

Experian Marketing Services

Country

United States

Website

www.experian.com/marketing-services/identity-resolution

Product Features

Identity Management

Access Certification No 
Compliance Management No 
Multifactor Authentication No 
Password Management No 
Privileged Account Management No 
Self-Service Access Request No 
Single Sign On No 
User Activity Monitoring No 
User Provisioning No 

Product Features

Alternatives

Alternatives

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