Compare Fulcrum vs. Lytics

Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Using Twilio Segment, companies can collect, unify and route their customer data into any system. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.

You can now add new customer data to all your marketing tools. No need for expensive CDP, manual csv uploads, or SQL. DinMo can be set up in less than 30 minutes. This is simplicity at its finest. Audience Building Simplified: Create any audience with our intuitive Audience manager, no SQL required. One-Click activation: Connect your customer data to your business tools in a single click. CSV exports, Jira tickets are gone. Dynamic Audience management: Get continuously updated data across all synced platform, ensuring that your strategies are always powered by the freshest data.

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

OpenDQ is a zero-cost enterprise data quality, master and governance solution. OpenDQ is modularly built and can scale to meet your enterprise data management requirements. OpenDQ provides trusted data using a machine learning- and artificial intelligence-based framework. Comprehensive Data Quality Matching Profiling Data/Address Standardization Master Data Management 360 View of Customer Data Governance Business Glossary Meta Data Management

The Comarch Loyalty Marketing Platform is an innovative solution created to elevate customer loyalty and engagement through dynamic loyalty programs. Designed for businesses across various sectors, this platform enables organizations to cultivate stronger connections with their customers by leveraging data insights and automation. With the Comarch platform, companies can create targeted campaigns that resonate with individual preferences, fostering increased customer retention and brand allegiance. Key functionalities include marketing automation for efficient campaign management, pre-configured customer journeys that ensure smooth interactions, and advanced personalization tools that cater to unique customer behaviors. Furthermore, the platform uses AI-driven analytics to provide deep insights into customer trends. Additional features, such as fraud detection and customizable rewards systems, empower companies to deliver meaningful incentives that encourage repeat business. With 30 years of expertise in executing the most complex loyalty initiatives, Comarch supports some of the world’s most recognized brands, such as Auchan, BP, Carrefour, Heathrow Airport, JetBlue Airlines, Galeries Lafayette, and True Digital.

Sogolytics, an experience management platform, allows companies to collect, analyze and use employee and customer data to drive business growth. Sogolytics is used by organizations across all industries to track interactions at all touchpoints with customers and employees. The best-in-class reporting delivers real-time, actionable insights that help to prevent and mitigate potential problems. SogoCX improves every aspect of a company's customer experience. This means improved conversion rates, simplified data management, and understanding customers to increase return on investment. Organizations can use SogoCX to measure key metrics like NPS, CSAT and CES. SogoEX software is used by organizations to collect and use data to improve engagement and reduce turnover. This platform allows HR and leadership to drive organizational changes through real-time feedback collection and employee engagement.

Dialogflow by Google Cloud is a natural-language understanding platform that allows you to create and integrate a conversational interface into your mobile, web, or device. It also makes it easy for you to integrate a bot, interactive voice response system, or other type of user interface into your app, web, or mobile application. Dialogflow allows you to create new ways for customers to interact with your product. Dialogflow can analyze input from customers in multiple formats, including text and audio (such as voice or phone calls). Dialogflow can also respond to customers via text or synthetic speech. Dialogflow CX, ES offer virtual agent services for chatbots or contact centers. Agent Assist can be used to assist human agents in contact centers that have them. Agent Assist offers real-time suggestions to human agents, even while they are talking with customers.

kama.ai's Designed Emotional Intelligence, kama DEI, truly understands the meaning and human impact behind your client or user's situation or inquiry the way we as people understand each other. Our Natural Language Understanding (NLU) technology, combined with our proprietary knowledge base, and our human value guidance algorithm supports true human-like understanding and inference behind the interactions with users. Our knowledge base content is easily 'programmed' in natural language, rated by human values, that we all understand, creating an ever expanding Virtual Agent that can answer questions for your clients, employees or other stakeholders. Conversation journeys deliver prioritized product and service information, directly the way your product or service experts or client practitioners want to communicate it. No data scientists or programmers are required. kama DEI Agents can 'speak' over our website chat interface, Facebook Messenger, smart speakers, or from within mobile applications. Ultimately, we help you get the right information, to the right people, at the right time, providing any-time client engagement, increasing your marketing ROI and building your brand's loyalty

Businesses around the world lose billions of dollars every year due to long queues. Customers who are subject to poor queueing are less likely stay and recommend your business. Compare the performance of different departments and locations. Monitor wait times and the number of visitors who are waiting. Give your staff the tools to improve customer service. Recognize the achievements of your team and identify areas for growth. You can easily measure and share your performance results. Service reports are a great way to track KPIs and evaluate the effectiveness of your service strategy. Customers can join a virtual waiting list using their phones to eliminate in-person lines. Monitor your line in real-time. Customers can safely wait in their cars, at home or outside. Notify customers when you are available to serve them. Provide customers with regular updates about wait times and any other information. Talk to customers and ask for their feedback.

Fully managed service that provides product recommendations tailored to the needs of your customers. BytePlus recommend draws on our machine learning expertise to provide dynamic and targeted recommendations. Our industry-leading team has a track history of delivering recommendations on some of the most popular platforms in the world. To engage users better and make personalized suggestions based upon customer behavior, you can use the data from your users. BytePlus recommend is easy to use, leveraging your existing infrastructure and automating the machine-learning workflow. BytePlus recommend leverages our research on machine learning to deliver personalized recommendations that are tailored to your audience's preferences. Our algorithm team is highly skilled and can develop customized strategies to meet changing business goals and needs. Pricing is determined based on A/B testing results. Based on your business needs, optimization goals are set.