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features
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support

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Description

Floodlight simplifies hospitality analytics by allowing you to easily connect your data, which it then processes to calculate and visualize essential metrics, equipping you with the insights necessary for making impactful business decisions. With our real-time application and engaging dashboards, you can effectively monitor your revenue performance. Leverage your data to pinpoint the categories and products that will propel your business forward. Maximize your team's potential by acknowledging and rewarding exceptional performance. Establish revenue objectives to track and enhance ongoing performance. Our intuitive yet powerful dashboards enable you to effortlessly identify critical trends and gain valuable performance insights. Furthermore, explore your data more thoroughly with our outcome-driven reports, which help uncover opportunities for sustainable performance enhancement and growth. Ultimately, Floodlight empowers you to make informed decisions that can significantly drive your business's success.

Description

Campaign Manager 360 is a cloud-based advertising management platform designed for both advertisers and agencies, facilitating the oversight of digital campaigns across various online and mobile environments. It boasts a comprehensive array of capabilities for ad serving, audience targeting, ad verification, and detailed performance reporting. Through the Trafficking feature, users can effectively manage their creative assets and execute advertising campaigns. The reporting functionality allows for the aggregation and analysis of performance data from ads managed within Campaign Manager 360, presenting this information in a user-friendly format. You can create and customize your reports, with options that include standard reports, floodlight reports, path to conversion (P2C) reports, reach reports, and various cross-dimension reach report types and subtypes. This enables you to gain valuable insights into the pathways users take, revealing the influence of different channels on your conversions. Furthermore, the verification section within Reporting provides tools to assess the overall performance of your ad impressions, while also offering guidance on tagging, geo-targeting, and verifying content accuracy. By leveraging these features, you can enhance the effectiveness of your advertising strategies.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

5X
Accutics
Boltic
Celtra
Data Sentinel
Datahive360
Google Ads
Google Ads Data Hub
Google Marketing Platform
Gravity Data
MINT
Openbridge
Peaka
Placements.io
Salesforce Data 360
StarfishETL
Supermetrics
Telmetrics
UTM Mind
Windsor.ai

Integrations

5X
Accutics
Boltic
Celtra
Data Sentinel
Datahive360
Google Ads
Google Ads Data Hub
Google Marketing Platform
Gravity Data
MINT
Openbridge
Peaka
Placements.io
Salesforce Data 360
StarfishETL
Supermetrics
Telmetrics
UTM Mind
Windsor.ai

Pricing Details

$30 per month
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Floodlight Analytics

Country

Australia

Website

floodlightanalytics.com

Vendor Details

Company Name

Google

Founded

1998

Country

United States

Website

support.google.com/campaignmanager/answer/2709362

Product Features

Business Intelligence

Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Natural Language Generation (NLG)
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics

Product Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

PPC

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Search Engine Marketing (SEM)

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

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