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ease
features
design
support

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Description

Incorporate your marketing strategies to understand customer behavior, enhance return on investment, and assess how marketing impacts the sales pipeline and overall revenue. With seamless integrations into your marketing technology stack, you can expect an onboarding process that takes just one week. Additionally, a versatile attribution engine allows for the precise distribution of conversion credit among pertinent touchpoints. The user experience is designed to be consumer-friendly for analysis, enabling the definition of Custom Events and Dimensions. A collection of specially designed templates is available, reflecting the best practices of successful teams worldwide. Track customer journeys from initial contact to final sale, providing a comprehensive overview of marketing effectiveness. An advanced AI Engine performs ongoing analysis of crucial metrics, surfacing insights and actionable recommendations. Ultimately, this system offers a complete perspective on the entire Marketing Funnel without any external dependencies, ensuring that all aspects of marketing performance are accounted for effectively.

Description

We are a cloud-based resource, project and collaboration management platform that was specifically designed for marketers. MRMcentral allows marketing departments to manage all their brand assets and materials, as well the people who use them, using one tool. You can centralize all activities and get real-time information about the status of marketing campaigns or projects. MRMcentral's DAM makes it easy and quick to organize all of your digital assets. Our solution is designed for marketing teams to increase efficiency and effectiveness, maximizing their most valuable resources: time, money, content, and people.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Facebook
Google Drive
HubSpot CRM
HubSpot Customer Platform
Salesforce
Tapistro

Integrations

Facebook
Google Drive
HubSpot CRM
HubSpot Customer Platform
Salesforce
Tapistro

Pricing Details

$99 per month
Free Trial
Free Version

Pricing Details

$50 per month per user
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Factors.AI

Founded

2020

Country

United States

Website

www.factors.ai/

Vendor Details

Company Name

BHTU

Founded

2018

Country

United States

Website

mrmcentral.com

Product Features

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Marketing Planning

Budgeting & Forecasting
Collaboration
Flowchart
Goal Setting / Tracking
Marketing Calendar
Media Planning
Predictive Analytics
Presentation Tools
Project Tracking
Spend Management

MRM

Activity Planning
Analytics / ROI Tracking
Approval Workflow
Brand Management
Budgeting & Forecasting
Content Management
Digital Asset Management
Expense Management
Marketing Calendar
Strategic Planning

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Product Features

Budgeting

"What If" Scenarios
Asset Planning
Balance Sheet
Capital Asset Planning
Cash Management
Consolidation / Roll-Up
Forecasting
General Ledger
Income Statements
Multi-Company
Multi-Department / Project
Profit / Loss Statement
Project Budgeting
Run Rate Tracking
Version Control

Collaboration

Brainstorming
Calendar Management
Chat / Messaging
Contact Management
Content Management
Document Management
Project Management
Real Time Editing
Task Management
Version Control
Video Conferencing

Marketing Planning

Budgeting & Forecasting
Collaboration
Flowchart
Goal Setting / Tracking
Marketing Calendar
Media Planning
Predictive Analytics
Presentation Tools
Project Tracking
Spend Management

MRM

Activity Planning
Analytics / ROI Tracking
Approval Workflow
Brand Management
Budgeting & Forecasting
Content Management
Digital Asset Management
Expense Management
Marketing Calendar
Strategic Planning

Project Management

Agile Methodologies
Budget Management
Client Portal
Collaboration Tools
Cost-to-Completion Tracking
Customizable Templates
Gantt Charts
Idea Management
Kanban Board
Milestone Tracking
Portfolio Management
Resource Management
Time & Expense Tracking
Traditional Methodologies

Resource Management

Capacity Management
Data Visualization
Demand Forecasting
Drag & Drop
Employee Scheduling
Filtered Search
Resource Allocation
Skills Tracking
Utilization Management

Workflow Management

Access Controls/Permissions
Approval Process Control
Business Process Automation
Calendar Management
Compliance Tracking
Configurable Workflow
Customizable Dashboard
Document Management
Forms Management
Graphical Workflow Editor
Mobile Access
No-Code
Task Management
Third Party Integrations
Workflow Configuration

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