Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Easyence is the only Customer Infrastructure dedicated to data-driven retail.
Join the 240+ businesses who use Easyence Customer data Platform and Apps to provide memorable customer experiences. Easyence collects customer events (products, stores, etc. Easyence combines your existing models with smart algorithms to help your business and offers a complete set of applications for your marketing team.
Learn more about our Saas products
* Easyence Data Platform: Collect and unify customer events across all platforms
* Easyence Audience app - Build audiences, create campaigns, measure uplift without relying upon other teams
* Easyence E-Merchandising app : Show the right product to right customer at the right time.
* Easyence Attribution app - unify all touch points of your customer across all channels and platforms.
* Easyence Insight App: Measure and analyze the value created by Omnicanality to understand consumer behavior.
Description
This year marks a significant milestone as global digital advertising expenditures are projected to surpass 50% for the first time, with expectations of continued double-digit growth in the coming years, highlighting the necessity for marketers to grasp the true impact of their channels and partners on their financial outcomes. Many marketers rely primarily on the recent touch attribution model, often referred to as "last click," due to its default status in various analytics tools, which, while straightforward and offering some insights into campaign performance, fails to provide a holistic view of all the channels influencing a customer's purchasing decision. To address this limitation, the MixCommander platform empowers marketers to gain a comprehensive understanding of how their media mix influences customer journeys by offering a range of attribution models tailored to their specific requirements. Additionally, for more intricate scenarios, custom attribution models can be developed, ensuring that marketers have the tools necessary to analyze their strategies effectively. This adaptability in model selection can greatly enhance the precision of marketing insights.
API Access
Has API
No
API Access
Has API
No
Pricing Details
No price information available.
Free Trial
Yes
Free Version
No
Pricing Details
$0.01/month
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
Yes
Vendor Details
Company Name
Easyence
Founded
2011
Country
France
Website
www.easyence.com
Vendor Details
Company Name
Commanders Act
Founded
2010
Country
France
Website
www.commandersact.com/es/soluciones/mixcommander/
Product Features
Customer Data Platforms (CDP)
Behavioral Analytics
No
Campaign Management
No
Customer Profiles
No
Customer Segmentation
No
Data Integration
No
Data Matching
No
GDPR Compliance
No
Personalization
No
Predictive Modeling
No
Dashboard
Annotations
No
Data Source Integrations
No
Functions / Calculations
No
Interactive
No
KPIs
No
OLAP
No
Private Dashboards
No
Public Dashboards
No
Scorecards
No
Themes
No
Visual Analytics
No
Widgets
No
Data Analysis
Data Discovery
No
Data Visualization
No
High Volume Processing
No
Predictive Analytics
No
Regression Analysis
No
Sentiment Analysis
No
Statistical Modeling
No
Text Analytics
No
Data Quality
Address Validation
No
Data Deduplication
No
Data Discovery
No
Data Profililng
No
Master Data Management
No
Match & Merge
No
Metadata Management
No
Data Visualization
Analytics
No
Content Management
No
Dashboard Creation
No
Filtered Views
No
OLAP
No
Relational Display
No
Simulation Models
No
Visual Discovery
No
Marketing Attribution
Attribution Modeling
No
Audience Segmentation
No
Conversion Tracking
No
Cross-Channel Attribution
No
Customer Journey Mapping
No
Multi-Touch Attribution
No
Predictive Analytics
No
ROI Tracking
No
Product Features
Marketing Attribution
Attribution Modeling
No
Audience Segmentation
No
Conversion Tracking
No
Cross-Channel Attribution
No
Customer Journey Mapping
No
Multi-Touch Attribution
No
Predictive Analytics
No
ROI Tracking
No