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Description
Evaluate how your brand is performing on the shelf in comparison to competing brands. Keep an eye on your highest-performing subcategories, brands, and customer segments. Look for opportunities to increase your shelf share and regularly assess it against defined goals. Access images showcasing your brands on the shelves of all your customers. Monitor the availability of your SKUs across various sales channels diligently. Pinpoint SKUs that frequently go out of stock and identify customers with insufficient shelf stock. Track your availability by subcategory, brand, SKU, and customer to gain deeper insights. Assess your overall pricing shares for both on-target and off-target SKUs within the marketplace. Analyze pricing compared to the market average, establish goals, and review monthly trends. Detect pricing discrepancies at customer locations and take appropriate action to ensure compliance with pricing strategies. Keep track of the freshness of your inventory in the market and proactively address any freshness issues that arise at customer sites. Additionally, identify recurring patterns of freshness issues within your distribution channel to effectively prevent overstock scenarios. By taking these steps, you can enhance your brand's performance and optimize inventory management.
Description
In the process of evaluating visits, shift your focus from assessing sales volume to analyzing conversion rates. Examine patterns in traffic, including spikes and routes taken. Our platform serves as an essential tool for your weekly sales meetings! Assess the influence of your displays on brand recognition by tracking the number of unique contacts reached and the total exhibitions held, as well as your effectiveness in driving store visits (the count of individuals who visited the store post-display interaction). Additionally, gather comprehensive attendance metrics, such as foot traffic nearby, total visitors to your designated area or specific points of interest, duration of stay, and heat maps. Transition from mere assumptions to data-driven insights! By prioritizing these vital metrics, you can derive a precise return on investment for your promotional activities. The reliability of our measurements has been confirmed by over 150,000 manual counts conducted across numerous retail locations. Routine audits are implemented to ensure the integrity of our metrics, empowering you to make informed strategic choices backed by trustworthy data. This commitment to precision not only enhances your marketing strategies but also fosters greater customer engagement.
API Access
Has API
API Access
Has API
Integrations
Microsoft 365
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
eQuality
Founded
2015
Country
Lebanon
Website
www.e-qualitygroup.com/fmcg-product-eye2.html
Vendor Details
Company Name
What the Shop
Founded
2014
Country
France
Website
www.what-the-shop.com/analytics.php
Product Features
CPG
Customer Management
Electronic Data Interchange
Financial Accounting
Forecast / Demand Planning
Inventory Management
Lot Tracking
Pricing Management
Shopper Marketing
Trade Promotion