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Average Ratings 0 Ratings

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ease
features
design
support

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Write a Review

Description

Evaluate how your brand is performing on the shelf in comparison to competing brands. Keep an eye on your highest-performing subcategories, brands, and customer segments. Look for opportunities to increase your shelf share and regularly assess it against defined goals. Access images showcasing your brands on the shelves of all your customers. Monitor the availability of your SKUs across various sales channels diligently. Pinpoint SKUs that frequently go out of stock and identify customers with insufficient shelf stock. Track your availability by subcategory, brand, SKU, and customer to gain deeper insights. Assess your overall pricing shares for both on-target and off-target SKUs within the marketplace. Analyze pricing compared to the market average, establish goals, and review monthly trends. Detect pricing discrepancies at customer locations and take appropriate action to ensure compliance with pricing strategies. Keep track of the freshness of your inventory in the market and proactively address any freshness issues that arise at customer sites. Additionally, identify recurring patterns of freshness issues within your distribution channel to effectively prevent overstock scenarios. By taking these steps, you can enhance your brand's performance and optimize inventory management.

Description

Trax empowers brands and retailers to successfully navigate the evolving landscape of retail, where the integration of physical and digital experiences enhances shopper satisfaction at the shelf. By offering a comprehensive and precise method for consumer packaged goods (CPG) manufacturers and retailers to observe, measure, and assess shelf activity, Trax stands out as a leader in the field. The platform’s real-time monitoring and analytical capabilities provide insights into aisle dynamics, allowing for improved operational efficiency. When shelves are not well managed, it can lead to dissatisfied customers and lost revenue; however, retailers often lack the workforce to identify every issue immediately. With Trax, shelves are automatically scanned, conditions are analyzed, and necessary adjustments are prioritized to fully realize the potential of each aisle. This ensures that every product is optimally positioned in every store consistently. Furthermore, Trax Retail Execution leverages cutting-edge image-recognition technology and advanced deep-learning algorithms to digitize shelf data, ultimately driving sales growth and enhancing the shopping experience. By harnessing these innovative tools, retailers can create a seamless integration of their physical presence and digital strategy, leading to better overall performance.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

eQuality

Founded

2015

Country

Lebanon

Website

www.e-qualitygroup.com/fmcg-product-eye2.html

Vendor Details

Company Name

Trax Retail

Founded

2010

Country

Singapore

Website

traxretail.com

Product Features

CPG

Customer Management
Electronic Data Interchange
Financial Accounting
Forecast / Demand Planning
Inventory Management
Lot Tracking
Pricing Management
Shopper Marketing
Trade Promotion

Product Features

Retail Execution

AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management

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