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Description
An effectively crafted planogram can significantly enhance sales by ensuring products and merchandise are optimally positioned. Conversely, when a planogram is complex to create and implement, it results in a loss of efficiency in both the design phase and on the sales floor. This complication can cause outdated or incorrect product details, erroneous measurements, and failed promotional efforts, leading to a situation where employees are preoccupied with constant label and shelf adjustments rather than focusing on customer service. Therefore, it is crucial for a planogram merchandiser or creation tool to be user-friendly, manageable, and easily updatable. Most critically, it should be capable of interfacing with a store's inventory, ongoing promotions, and sales statistics. Such functionality not only simplifies the design and optimization of the planogram but also facilitates smooth integration with essential components such as product information, shelf labels, label printing, promotional planning, digital signage, and various other factors that enhance customer engagement and influence sales outcomes. By prioritizing these features, retailers can ensure that their planograms contribute positively to the overall shopping experience.
Description
Numerous retailers rely solely on POS data to assess the effectiveness of their store layout, planograms, and operations in converting customers, but this sales data alone fails to provide a complete picture. To gain a comprehensive understanding of customer engagement and the influence of store decisions on POS results, it's essential to utilize multiple data points. Walkbase TREQ offers precise store analytics that can give retailers a significant edge in the market. Begin by implementing 3D people counters at store entrances and exits, boasting an impressive 99% accuracy rate. Additionally, label critical store assets and deploy Bluetooth sensors to ensure accurate tracking of tag positions with exceptional precision. It’s also important to integrate various relevant data sources such as point of sale, people counters, digital signage, CRM/loyalty programs, web analytics, and staffing information. By leveraging this diverse data, retailers can tailor marketing efforts across all channels while enhancing store operations through real-time analytics and reporting capabilities. Furthermore, this data can be aggregated and processed in real-time over a secure network, allowing for timely adjustments and informed decision-making. Overall, a multi-faceted approach to data analysis is key to unlocking deeper insights into customer behavior and store performance.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
ECS5 Media Suite
Country
United Kingdom
Website
www.ecsglobalinc.com/enterprise-communication-suite/planograms/
Vendor Details
Company Name
Walkbase
Country
Finland
Website
www.walkbase.com
Product Features
Product Features
Marketing Automation
A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking