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Description
Despite the growing importance of digital interactions for consumers, a staggering 95% of retail revenue still originates from physical stores. These establishments play a vital role in enhancing your understanding of customers. By acquiring new clientele, you can gain insights into their preferences, shopping behaviors, family dynamics, and other retail outlets they frequent. It's essential to refine your database and develop pertinent customer segments within a completely secure framework. Boost the impact of your marketing initiatives through various channels such as email, SMS, rich SMS, and direct mail. Dolmen serves as a local customer marketing platform that enables retail locations to gather and leverage data from both customers and potential clients. With a focus on creating qualified databases, you can deepen your customer insights. This all-in-one marketing solution facilitates the management of your promotional campaigns while allowing for data collection across mobile, web, and in-store environments. By utilizing these tools, businesses can create a more personalized experience for each customer.
Description
WingArc Retail Analytics offers invaluable insights into customer behavior, helps in cost reduction, and aids in evaluating marketing effectiveness. By utilizing your current security camera setup, you can monitor foot traffic and create heat maps that illustrate customer engagement throughout the store. When combined with Point of Sale data, this system allows you to determine metrics such as capture rates, conversion rates, and average transaction values. Additionally, you can construct employee schedules based on precise traffic forecasts, enabling efficient use of resources and maximizing sales opportunities. With interactive dashboards and automated reporting features, you can gain a clear understanding of your store's performance. This all-encompassing retail analytics solution equips brick-and-mortar shops with powerful tools to analyze in-store customer interactions, providing a competitive edge similar to what online businesses enjoy. Now, for the first time, you can gain insights into both your current and prospective customers through data analysis that rivals that of online platforms. By tapping into your existing security camera network, you can effectively monitor customer activity in all directions, offering a comprehensive view of both passing foot traffic and those who enter the store.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Dolmen
Founded
2011
Country
France
Website
www.dolmen-tech.com/uk/
Vendor Details
Company Name
WingArc
Founded
1986
Country
Australia
Website
wingarc.com.au/industry/retail-analytics/
Product Features
Local Marketing
Advertising Management
CRM
Email Marketing
Feedback Management
Live Chat
NAP Management (Name/Address/Phone)
Online Listings Management
PR Management
Reporting / Analytics
Review Management
SEO Management
Social Media Management
Store Locator
Website Management