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Description
To boost relevance, a growing number of marketers are creating a comprehensive view of their target audiences that transcends the devices used for digital content consumption and the channels with which they have previously interacted. DataCommander facilitates this process by allowing organizations to gather, standardize, and archive all prior interactions with prospects and customers in a centralized location, which is invaluable for future marketing efforts. This advanced solution effortlessly integrates with various CRM systems, empowering both sales and marketing teams to enrich their existing profiles of prospects and customers with data from both online and offline purchases, browsing histories, past marketing exposures, and even call center engagements. By automating the amalgamation of data from various sources, the DataCommander platform enables marketers to concentrate on their core strengths: gaining insights into their audiences, crafting targeted and relevant campaigns, evaluating the effectiveness of their efforts, and harnessing valuable insights for future strategies. Ultimately, this capability enhances marketing effectiveness while fostering a deeper connection with customers.
Description
We stand apart from conventional data cooperatives. Utilizing our proprietary algorithms, we merge traditional data sources, such as individual buying patterns, with the innovative and largely unexplored realm of online browsing behavior and purchase intent. This distinctive blend of data enables us to enhance the effectiveness of traditional Coop lists and to pinpoint previously unidentified website visitors for direct mail outreach. In the eyes of a typical data cooperative, two individuals who purchased a pair of shoes last month might appear identical, sharing the same purchasing history and having equal chances of buying another pair. However, at Path2Response, we discern a deeper story; one customer is content with their purchase, while the other is still actively searching online for a second pair of shoes. Although both customers are potentially valuable, we recognize that the second customer is currently in the market, demonstrating an intent to make a follow-up purchase. This nuanced understanding allows us to tailor our outreach more effectively, ensuring that we engage with the right customers at the right time.
API Access
Has API
API Access
Has API
Integrations
AT Internet
OneTrust Privacy Automation
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Commanders Act
Founded
2010
Country
France
Website
www.commandersact.com/en/solutions/datacommander/
Vendor Details
Company Name
Path2Response
Founded
2013
Country
United States
Website
path2response.com
Product Features
Data Management
Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge
Product Features
Buyer Intent
B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring
Direct Mail Automation
A/B Testing
Analytics/Reporting
Campaign Management
Data Import/Export
Delivery Tracking
Design Management
Event Triggered Mailings
List Scrubbing
Mailing List Purchasing
Mailing Services Integration
Pre-made Templates
Printing Services Integration
Response Alerts
