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ease
features
design
support

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Write a Review

Description

D&B Lattice, previously known as Lattice Engines, emphasizes that Account-Based Marketing (ABM) programs necessitate the ability to gather and organize comprehensive data, effectively categorizing it by account, buying center, and contact hierarchies. This capability empowers teams to design focused campaigns that resonate with both prospects and existing customers in a significant manner. Marketers increasingly rely on AI to forecast potential buyers, the products they might purchase, and the timing of those purchases. This approach extends beyond merely scoring accounts; it also involves recognizing the formation of buying committees, evaluating the stage of the purchasing process, and providing the most suitable offers. Campaigns tailored to individual preferences experience engagement rates that are double and closing rates that are triple those of standard campaigns. Leveraging AI-driven insights enables the creation of targeted messaging for each persona level within key accounts, facilitating activation across multiple channels. It is essential for the success of any ABM initiative that customer information is protected and managed responsibly, requiring a thorough review of the policies of all technological solutions to ensure compliance with GDPR and other relevant regulations. Moreover, maintaining rigorous data security practices fosters trust among clients and enhances the overall effectiveness of marketing efforts.

Description

Customized lead profiles designed specifically for IT Security sectors, such as Endpoint Protection, Firewalls, and Secure Gateways, utilize distinct industry-oriented filters including Keywords, Skillsets, and Technologies. These profiles are meticulously curated by experts in the IT Security field to ensure maximum relevance. With the "Heat Index" AI Engine, which employs advanced data science techniques to produce unique relevance scores, the system indexes and scrutinizes a vast array of data sources, totaling over 100 million web and social media pages. Each lead is assigned a Heat Index score that aligns with your specific IT security niche and area of expertise, ensuring comprehensive and accurate information. This innovative approach enables Account-Based Marketing by deeply mining contacts, resulting in human-verified leads that are guaranteed to be 100% complete, over 95% accurate, and continuously refreshed. Furthermore, the platform includes high-potential accounts across various critical industry verticals, facilitating the creation of robust Named Accounts Lists within the IT Security landscape. By leveraging profound sales intelligence regarding the roles of key Economic Sponsors and Influencers, businesses can expedite the closing of deals and enhance their overall sales efficiency. Ultimately, this system not only streamlines the lead generation process but also empowers organizations to strategically target the right prospects.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Adobe Marketo Engage
Eloqua
Rippling
Salesforce

Integrations

Adobe Marketo Engage
Eloqua
Rippling
Salesforce

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Dun & Bradstreet

Founded

1841

Country

United States

Website

www.lattice-engines.com

Vendor Details

Company Name

RightLeads

Founded

2008

Country

United States

Website

rightleads.io

Product Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Product Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

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