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Description
D&B Lattice, previously known as Lattice Engines, emphasizes that Account-Based Marketing (ABM) programs necessitate the ability to gather and organize comprehensive data, effectively categorizing it by account, buying center, and contact hierarchies. This capability empowers teams to design focused campaigns that resonate with both prospects and existing customers in a significant manner. Marketers increasingly rely on AI to forecast potential buyers, the products they might purchase, and the timing of those purchases. This approach extends beyond merely scoring accounts; it also involves recognizing the formation of buying committees, evaluating the stage of the purchasing process, and providing the most suitable offers. Campaigns tailored to individual preferences experience engagement rates that are double and closing rates that are triple those of standard campaigns. Leveraging AI-driven insights enables the creation of targeted messaging for each persona level within key accounts, facilitating activation across multiple channels. It is essential for the success of any ABM initiative that customer information is protected and managed responsibly, requiring a thorough review of the policies of all technological solutions to ensure compliance with GDPR and other relevant regulations. Moreover, maintaining rigorous data security practices fosters trust among clients and enhances the overall effectiveness of marketing efforts.
Description
Discover the ultimate Data Science solution designed to assist sales and marketing professionals in identifying their most promising prospects. Gain access to exclusive company and contact information that is not available elsewhere. Predict leverages advanced analytics to identify your top priority targets. By evaluating your past sales performance, our AI technology constructs your sales territory and highlights the most advantageous accounts. You can seamlessly incorporate your specific business criteria into the system. We monitor daily updates on significant company news to provide you with timely triggers. This streamlined approach saves you precious time and enhances your efficiency. Our platform suggests the ideal persona for engagement and supplies comprehensive contact details, including email and mobile numbers. Initiate conversations by crafting highly personalized messages tailored to customer needs. We automate the execution of sales strategies with structured cadences. Our guidance supports representatives throughout the process until a lead is successfully generated. Additionally, a thorough activity report empowers you to manage all generated leads effectively. Keep track of your teams' prospecting efforts with an intuitive, integrated Dashboard for comprehensive oversight. This ensures that your sales strategies remain effective and responsive to changing market demands.
API Access
Has API
API Access
Has API
Integrations
Adobe Marketo Engage
Eloqua
Rippling
Salesforce
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Dun & Bradstreet
Founded
1841
Country
United States
Website
www.lattice-engines.com
Vendor Details
Company Name
Sparklane
Country
France
Website
www.sparklane-group.com/fr/predict
Product Features
Account Based Marketing
Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling
Product Features
Account Based Marketing
Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification