Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
D&B Lattice, previously known as Lattice Engines, emphasizes that Account-Based Marketing (ABM) programs necessitate the ability to gather and organize comprehensive data, effectively categorizing it by account, buying center, and contact hierarchies. This capability empowers teams to design focused campaigns that resonate with both prospects and existing customers in a significant manner. Marketers increasingly rely on AI to forecast potential buyers, the products they might purchase, and the timing of those purchases. This approach extends beyond merely scoring accounts; it also involves recognizing the formation of buying committees, evaluating the stage of the purchasing process, and providing the most suitable offers. Campaigns tailored to individual preferences experience engagement rates that are double and closing rates that are triple those of standard campaigns. Leveraging AI-driven insights enables the creation of targeted messaging for each persona level within key accounts, facilitating activation across multiple channels. It is essential for the success of any ABM initiative that customer information is protected and managed responsibly, requiring a thorough review of the policies of all technological solutions to ensure compliance with GDPR and other relevant regulations. Moreover, maintaining rigorous data security practices fosters trust among clients and enhances the overall effectiveness of marketing efforts.
Description
It empowers both male and female military personnel to operate with unmatched speed, confidence, and security by transforming raw data into actionable insights, which enhances decision-making across both tactical and strategic operations. Lattice streamlines intricate kill chains by managing machine-to-machine processes at velocities and scales that surpass human capabilities. By eliminating distractions, Lattice fosters a collective real-time comprehension of the battlespace, ensuring clarity amidst chaos. It autonomously analyzes data from numerous sensors and information sources to create an intelligent and cohesive operational overview presented in a unified interface. Utilizing advanced technologies such as sensor fusion, computer vision, edge computing, machine learning, and artificial intelligence, Lattice effectively identifies, tracks, and categorizes every pertinent object in the vicinity of the operator. Furthermore, Lattice's ability to scale allows for the seamless integration of thousands of sensors and effectors across various global domains, ensuring comprehensive situational awareness. This innovative approach not only enhances operational efficiency but also significantly improves mission success rates.
API Access
Has API
No
API Access
Has API
No
Integrations
Adobe Marketo Engage
Yes
Eloqua
Yes
EquityZen
No
Rippling
Yes
Salesforce
Yes
Integrations
Adobe Marketo Engage
No
Eloqua
No
EquityZen
Yes
Rippling
No
Salesforce
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Dun & Bradstreet
Founded
1841
Country
United States
Website
www.lattice-engines.com
Vendor Details
Company Name
Anduril Industries
Founded
2017
Country
United States
Website
www.anduril.com/command-and-control/
Product Features
Account Based Marketing
Analytics
Yes
Campaign Personalization
Yes
Customer Segmentation
Yes
Engagement Monitoring
Yes
Lead Nurturing
Yes
Lead Scoring
Yes
Progress Tracking
Yes
Prospecting Tools
Yes
Target Account Identification
Yes
Customer Data Platforms (CDP)
Behavioral Analytics
No
Campaign Management
No
Customer Profiles
No
Customer Segmentation
No
Data Integration
No
Data Matching
No
GDPR Compliance
No
Personalization
No
Predictive Modeling
No