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Description
At Crealytics, we don't just challenge the status quo as a mere saying; we embody it as a fundamental aspect of our corporate ethos. Our mission is to empower brands and retailers to effectively utilize their customer data, enabling them to excel in their paid media performance and cultivate a larger base of loyal customers. By providing performance advertising and marketplace solutions, we partner with more than 60 eCommerce brands, such as ASOS, Urban Outfitters, and Foot Locker. Our focus is on enhancing performance through refined measurement and data activation strategies, as well as optimizing biddable media to enhance customer lifetime value while mastering incrementality testing and improving marketplace offerings. We aim to strengthen brand relationships with innovative sponsored product ads, develop custom private marketplaces, and seamlessly integrate search, PLA, and display programs, all while leveraging dedicated sales support. Our approach allows us to accurately assess customer values through meticulous calculations, ensuring that we measure the precise value of each customer interaction and subsequently evaluate their contribution after returns. Ultimately, we encompass a predicted lifetime value into their order margin, creating a holistic understanding of customer impact on the business. This comprehensive evaluation ensures that our clients not only understand their current standing but are also poised for future growth.
Description
Stella is a platform designed for marketing measurement, providing marketers with robust, scientifically validated insights into which advertisements, campaigns, and media channels effectively contribute to increased revenue. The platform is equipped with three primary tools: Incrementality Testing, Always-On Incrementality, and Media Mix Modeling (MMM). Through Incrementality Testing, Stella conducts geo-holdout studies, also known as inverse holdouts, to evaluate performance differences between test and control areas, effectively isolating the causal effects of advertisements as opposed to relying solely on attribution methods. This tool simplifies complex statistical processes, including causal inference and confidence intervals, allowing users to understand the potential outcomes without a specific campaign, thus uncovering the genuine “lift” attributed to each advertisement. Furthermore, its Media Mix Modeling feature employs a unique Bayesian approach to dissect historical marketing expenditures and various external influences, such as seasonality and promotional events, to assess the contribution of each channel to overall sales effectively. By leveraging these advanced methodologies, Stella empowers marketers to make informed decisions based on accurate data analysis.
API Access
Has API
API Access
Has API
Integrations
Amazon
Google Cloud Platform
Meta AI
Shopify
Snowflake
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
$2,000 per month
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Crealytics
Founded
2008
Country
Germany
Website
crealytics.com
Vendor Details
Company Name
Stella
Country
United States
Website
www.stellaheystella.com
Product Features
Business Performance Management
Ad Hoc Reports
Ad hoc Analysis
Budgeting & Forecasting
Consolidation / Roll-Up
Dashboard
Key Performance Indicators
Predictive Analytics
Qualitative Analysis
Quantitative Analysis
Scorecarding
Strategic Planning