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ease
features
design
support

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Description

Microsoft has introduced Copilot Checkout and Brand Agents, innovative AI-enhanced commerce features aimed at streamlining the customer journey from exploration to purchase, allowing users to discover, evaluate, and finalize transactions within an AI chat without leaving the conversation, all while ensuring that merchants retain oversight of the sale and customer interactions. The Copilot Checkout feature integrates a seamless conversational shopping and payment process into the Microsoft Copilot AI platform, enabling customers to inquire about products, receive tailored recommendations, compare choices, and finalize purchases directly within the chat interface, eliminating the need for redirects and enhancing the user experience, with payment processing managed through established partners such as PayPal, Shopify, and Stripe. Additionally, Brand Agents serve as AI-driven shopping assistants that merchants can implement on their own websites, initially through platforms like Shopify and Microsoft Clarity, to offer personalized brand-centric conversational support, address customer inquiries in the brand’s unique tone, and assist visitors in navigating inventory and overcoming concerns. This combination of tools not only enhances the shopping experience but also empowers brands to maintain their identity and engage customers more effectively.

Description

OptiFlow Merchant provides builders merchants and trade suppliers with an intelligent AI sales assistant named Otis. Otis is designed to handle product inquiries, generate quotes that are checked for pricing and stock availability, and manage orders both online and at trade counters, seamlessly integrating with the merchant's existing ERP systems such as Epicor BisTrack and Prophet 21, Kerridge K8, Intact iQ, Microsoft Dynamics 365 Business Central, SAP Business One, OGL, Sage 200, and Merchanter, as well as popular ecommerce platforms like Shopify, WooCommerce, Magento, and BigCommerce. Rather than replacing the ERP, Otis operates within it to enhance functionality. Additionally, OptiFlow Technologies provides a range of other tools, including OptiFlow Quote for instant priced estimates based on job descriptions or material lists, a WhatsApp agent, an AI receptionist known as OptiFlow Lite, and OptiFlow Watch for contract and cost oversight, as well as over 25 complimentary trade calculators. All of these solutions are developed specifically for businesses in the UK and Ireland, ensuring a tailored approach to local needs. The comprehensive suite of services aims to empower merchants and suppliers to optimize their operations and improve customer interactions.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

No images available

Integrations

Shopify
BigCommerce
Magento
Microsoft Clarity
Microsoft Copilot
PayPal
Stripe
WhatsApp
WooCommerce

Integrations

Shopify
BigCommerce
Magento
Microsoft Clarity
Microsoft Copilot
PayPal
Stripe
WhatsApp
WooCommerce

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

Contact for pricing
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Microsoft

Founded

1975

Country

United States

Website

about.ads.microsoft.com/en/blog/post/january-2026/conversations-that-convert-copilot-checkout-and-brand-agents

Vendor Details

Company Name

OptiFlow Technologies

Founded

2025

Country

United Kingdom

Website

optiflowtechnologies.io

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Product Features

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