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Description
Microsoft has introduced Copilot Checkout and Brand Agents, innovative AI-enhanced commerce features aimed at streamlining the customer journey from exploration to purchase, allowing users to discover, evaluate, and finalize transactions within an AI chat without leaving the conversation, all while ensuring that merchants retain oversight of the sale and customer interactions. The Copilot Checkout feature integrates a seamless conversational shopping and payment process into the Microsoft Copilot AI platform, enabling customers to inquire about products, receive tailored recommendations, compare choices, and finalize purchases directly within the chat interface, eliminating the need for redirects and enhancing the user experience, with payment processing managed through established partners such as PayPal, Shopify, and Stripe. Additionally, Brand Agents serve as AI-driven shopping assistants that merchants can implement on their own websites, initially through platforms like Shopify and Microsoft Clarity, to offer personalized brand-centric conversational support, address customer inquiries in the brand’s unique tone, and assist visitors in navigating inventory and overcoming concerns. This combination of tools not only enhances the shopping experience but also empowers brands to maintain their identity and engage customers more effectively.
Description
Microsoft has launched Microsoft 365 Copilot Chat, a complimentary AI-powered chat service aimed at boosting productivity in the workplace. Utilizing OpenAI's advanced GPT-4 technology, Copilot Chat enables users to design and implement AI agents for a variety of tasks, including automating workflows and organizing email correspondence. While these AI agents were initially part of the premium Microsoft 365 Copilot subscription, they can now be accessed through the Copilot Chat platform. Users have the opportunity to create personalized agents via Copilot Studio, with a flexible pricing model that includes pay-as-you-go options or consumption packs. The interactions with these agents are quantified in messages, with charges ranging from 1 cent for basic replies to 30 cents for retrieving information from work-related data through the Microsoft Graph. This new offering is intended to introduce companies to AI tools, fostering a greater acceptance of the full Microsoft 365 Copilot suite, which continues to be available for $30 per user each month. Additionally, this move reflects Microsoft's commitment to integrating AI into everyday business operations, potentially transforming how organizations operate in the digital age.
API Access
Has API
No
API Access
Has API
No
Integrations
Microsoft Copilot
Yes
AI Skills Navigator
No
GPT-4o
No
GPT-5
No
GPT-5.1 Instant
No
GPT-5.1 Thinking
No
GPT-5.4
No
GPT-5.4 mini
No
GPT-5.5
No
GPT-5.5 Pro
No
Integrations
Microsoft Copilot
Yes
AI Skills Navigator
Yes
GPT-4o
Yes
GPT-5
Yes
GPT-5.1 Instant
Yes
GPT-5.1 Thinking
Yes
GPT-5.4
Yes
GPT-5.4 mini
Yes
GPT-5.5
Yes
GPT-5.5 Pro
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
Free
Free plus consumption costs
Free Trial
No
Free Version
Yes
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
Yes
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Microsoft
Founded
1975
Country
United States
Website
about.ads.microsoft.com/en/blog/post/january-2026/conversations-that-convert-copilot-checkout-and-brand-agents
Vendor Details
Company Name
Microsoft
Founded
1975
Country
United States
Website
microsoft.com