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Description
Utilize the robust consumer data offered by Experian marketing services to deepen your understanding of your clientele, foster new business opportunities, and facilitate meaningful interactions across various platforms. With ConsumerView, your business can elevate its performance by accessing a vast array of data attributes. This includes vital consumer demographics such as age, gender, marital status, the presence of children, and income levels. Moreover, life event triggers like becoming a new parent, moving into a new home, or relocating can provide critical insights. Automotive data reveals not only the types of vehicles consumers own but also their propensity to make future vehicle purchases. Additionally, highly predictive financial segments derived from Experian's comprehensive national consumer credit file provide area-level aggregated credit statistics. Furthermore, purchase data can shed light on previous buying behavior while forecasting future purchases across a multitude of product categories, alongside insights into consumer decision-making styles and their preferred channels of marketing communication. By leveraging these insights, businesses can tailor their strategies for optimal engagement and success.
Description
The Powerlytics data platform stands out as the most detailed, precise, and extensive source of financial information regarding both consumers and businesses. Supported by the financial records of 30 million businesses and 150 million households, this platform equips credit unions, banks, and wealth management firms with unparalleled insights that enable them to assess risk, pinpoint market opportunities, attract new clientele, and perform predictive analytics and research with remarkable accuracy that facilitates actionable decision-making. All of this is provided seamlessly, ensuring a smooth user experience with no friction. In contrast to survey-based data, which may be subjective, inaccurate, or limited in scope, Powerlytics is the pioneering data platform that taps into complete financial data for businesses and consumers, converting it into insightful, actionable information derived from reliable sources. The data offered by Powerlytics is not only comprehensive and objective but can also be integrated with existing customer data or utilized independently to provide a thorough understanding of the financial landscape. This unique capability empowers organizations to make informed decisions that drive growth and innovation in their respective markets.
API Access
Has API
API Access
Has API
Integrations
Experian Mosaic
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Experian
Founded
1980
Country
United States
Website
www.experian.com/marketing/consumer-view
Vendor Details
Company Name
Powerlytics
Founded
2011
Country
United States
Website
www.powerlytics.com
Product Features
B2B Data
B2B Contact Data
B2B Intent Data
B2B Leads Data
B2B Marketing Data
Business Ownership Data
Company Data
Employee Data
Firmographic Data
Job Posting Data
Salary Data
Technographic Data
Product Features
B2B Data
B2B Contact Data
B2B Intent Data
B2B Leads Data
B2B Marketing Data
Business Ownership Data
Company Data
Employee Data
Firmographic Data
Job Posting Data
Salary Data
Technographic Data