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ease
features
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support

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Description

Taking a random shot with your marketing strategies often leads to more harm than good, as it increases the chances of misfiring rather than achieving desired results. To enhance effectiveness and ensure you hit your goals, it's crucial to identify which campaigns yield the best return on investment. Our call attribution analytics provide the ability to collect call data from both the United States and Canada, linking it to the specific advertisement, keyword, and referring website that brought in the lead, allowing you to comprehensively assess which expenditures are yielding the most significant results, both in digital and traditional realms. In essence, ClickPath meticulously tracks all conversions stemming from your online marketing efforts, including phone interactions, and connects them to the precise keyword or advertisement source. As a recognized leader in online-to-offline ad attribution solutions, ClickPath offers exceptional insight into your overall conversion effectiveness, empowering you to optimize your marketing budget more intelligently. By leveraging this powerful tool, you can maximize your advertising efficiency and ensure that every dollar spent is working towards your strategic objectives.

Description

We assist companies in overseeing their paid search marketing initiatives, including PPC campaigns on platforms such as Google Ads, Microsoft Ads, and Amazon Advertising. By developing tailored machine learning models for each client, we can swiftly respond to shifts in the market and offer a distinct bidding strategy that outperforms traditional methods. Our user-friendly web interface allows for seamless performance monitoring in a way that feels intuitive and familiar to users. You can directly guide our models towards your targeted goals and objectives through the application. Our systems work continuously to generate updated bids for your campaigns, ensuring that optimization is always maintained. SmartLens has demonstrated significant performance improvements compared to network-based automated solutions like Conversion Optimizer and Target CPA, making it a compelling choice for businesses seeking enhanced results. This approach not only streamlines campaign management but also empowers clients to achieve more effective and efficient advertising outcomes.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Amazon Ads
Google Ads
Microsoft Advertising

Integrations

Amazon Ads
Google Ads
Microsoft Advertising

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

ClickPath

Founded

1998

Country

United States

Website

www.clickbook.net

Vendor Details

Company Name

SmartLens Analytics

Founded

2017

Country

United States

Website

www.smartlensanalytics.com

Product Features

PPC

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Search Engine Marketing (SEM)

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Product Features

PPC

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Search Engine Marketing (SEM)

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Alternatives

Alternatives

Perpetua Reviews

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