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Description
Caliber is a real-time intelligence platfomr that tracks and analyzes stakeholder perceptions across all groups that influence business performance. The platform delivers daily data on trust, reputation, and brand health, supported by AI-driven interpretation and contextual signals. Organizations use Caliber to assess the impact of communications and campaigns, identify emerging risks, benchmark performance, and guide strategy with reliable, continuously updated insight.
Description
Integrating insights on brand messaging and expenditure across various media platforms is essential for shaping strategy and enhancing performance. Stay vigilant and gain a clear perspective on the advertising efforts of brands, both in traditional and digital spaces, whether on a global scale or a local level. With access to extensive competitive intelligence, you can obtain prompt insights that enable the creation of superior media strategies and maximize business potential. It's crucial to grasp market dynamics and assess how brands allocate their investments across different channels to refine budget distribution effectively. Stay informed about the advertising endeavors of brands and pinpoint new business prospects by evaluating the performance of competitors. Being among the first to observe the innovative messaging and creativity from rival brands within your sector can guide your strategic decisions. Additionally, media owners have the opportunity to adapt to the evolving competitive environment, thereby enhancing their operational effectiveness and overall success. They can delve into the specifics of brand advertising campaigns and determine their own share of voice within the marketplace, allowing for a more strategic approach to their own advertising efforts. Ultimately, this comprehensive understanding fosters an environment where informed decisions can lead to greater industry impact and profitability.
API Access
Has API
API Access
Has API
Pricing Details
10,000 € annually
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Caliber
Founded
2018
Country
Denmark
Website
www.groupcaliber.com
Vendor Details
Company Name
Kantar
Country
United Kingdom
Website
www.kantar.com/expertise/advertising-media-pr/advertising-intelligence/competitive-advertising-intelligence
Product Features
Reputation Management
Campaign Management
Gamification
Response Management
Review Generation
Review Monitoring
Sentiment Analysis
Social Media Metrics
Social Media Monitoring
White Label