Kantar Advertising Intelligence Description
Connected data on what brands say and spend across media channels to help with strategy and performance. Be aware of brands' advertising activities in traditional and digital media. You can access the most comprehensive competitive information to gain timely insights that will help you deliver best-in class media strategies and maximize your business opportunities. To improve budget allocation, you need to understand market trends and where brands are investing their money (in what channels and how much). You can be alerted to brand advertising activities and identify business opportunities by comparing the performance of competitors. To help you set your direction, be among the first to notice the creativity and messaging of other brands in your industry. Media owners can adapt to changing market conditions and improve their business performance. They are able to identify their share of the brand owner's advertising campaigns and understand all details.
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