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features
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Description

An exceptional resource for gaining insights into user interactions on your website, this tool simplifies the process of pinpointing customer challenges. With features like Session Recordings, Heatmaps, Funnels, and Feedback Forms, you can visually track every user activity on your site. You will be able to recognize the specific issues a user encounters during their browsing experience, whether it be frustration, confusion, or disorientation. Additionally, the platform offers the option to completely obscure any textual information on a page, allowing you to recreate the user journey with anonymized recordings. Importantly, Browsee automatically excludes sensitive input fields, such as passwords, emails, and phone numbers, from its recordings. Moreover, it respects Do Not Track preferences in browsers and complies with EU GDPR regulations. The system provides flexibility, enabling you to select which elements to track or exclude, and allows for prioritization of pages based on your immediate needs. You can also filter sessions based on a variety of criteria, including referral sources, UTMs, CSS elements, devices, geographic locations, and more. By creating segments, you can monitor for errors and user sentiments effectively, enhancing your ability to optimize user experience over time. This comprehensive approach ensures that you are well-equipped to understand and improve user engagement on your website.

Description

Opti-Behavior is a self-hosted behavior analytics and conversion rate optimization (CRO) plugin for WordPress and WooCommerce. It is a privacy-first alternative to Hotjar, Microsoft Clarity, Crazy Egg, Lucky Orange and Mouseflow. All visitor data is stored in your own WordPress database. No third-party servers, no external processor, no data sharing. You remain the sole data controller under GDPR, and no processing agreement with an analytics vendor is required. Modules: click and scroll heatmaps, session recordings, conversion funnels, A/B testing, form analytics, user journey mapping, JavaScript error and performance tracking, real-time dashboard, and Smart Insights - a deterministic scoring engine that ranks findings by traffic reach, severity and opportunity, then recommends the next action. Compatible with any WordPress theme, page builder (Elementor, Divi, Gutenberg) and caching plugin (WP Rocket, LiteSpeed, W3 Total Cache). Free version on WordPress.org; Pro from EUR 89/year.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

WordPress
Astra
Autoptimize
Beaver Builder
Contact Form 7
Divi
Drift
Elementor
Forminator
Google Analytics
Google Chrome
Google Tag Manager
Hummingbird
Intercom
Jetpack for Wordpress
LiteSpeed Web Server
W3 Total Cache
WPBakery
WPForms
WooCommerce

Integrations

WordPress
Astra
Autoptimize
Beaver Builder
Contact Form 7
Divi
Drift
Elementor
Forminator
Google Analytics
Google Chrome
Google Tag Manager
Hummingbird
Intercom
Jetpack for Wordpress
LiteSpeed Web Server
W3 Total Cache
WPBakery
WPForms
WooCommerce

Pricing Details

$19 per month
Free Trial
Free Version

Pricing Details

$0
Free version available in the official WordPress plugin directory: real-time analytics, click and scroll heatmaps, conversion funnels and A/B testing.

Pro EUR 89/year: adds session recordings, form analytics, user journeys, error and performance tracking.

Business EUR 179/year: multi-site licence.

Agency EUR 299/year: white-label client reports and agency dashboard.

All tiers are fully self-hosted. Visitor data is stored in your own database and never sent to a third party.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Browsee

Founded

2019

Country

India

Website

browsee.io

Vendor Details

Company Name

OptiUser

Founded

2026

Country

France

Website

optiuser.com

Product Features

Heatmap

Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
For Sales
For Science
Radial Mapping
Territorial Mapping
Website Analytics

Session Replay

Eye Tracking
Form Analytics
Heatmaps
Mouse Tracking
Optimization Tools
Session Recording
Surveys
User Experience Analysis
User Feedback
Visitor Segmentation

UX

Animation
For Mobile
For Websites
Heatmaps
Prototyping
Screen Activity Recording
Unmoderated Testing
Usability Testing
User Journeys
User Research

Product Features

Heatmap

Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
For Sales
For Science
Radial Mapping
Territorial Mapping
Website Analytics

Session Replay

Eye Tracking
Form Analytics
Heatmaps
Mouse Tracking
Optimization Tools
Session Recording
Surveys
User Experience Analysis
User Feedback
Visitor Segmentation

Alternatives

Alternatives