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ease
features
design
support

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Description

BrandBuddy, developed by Heera Software, is a specialized platform designed for the management of in-store promoters, catering to brands that prioritize effective retail execution. This solution enables companies to oversee their in-store promoters with greater efficiency, improve visibility at the store level, and facilitate seamless execution across various retail locations. Integrating features like attendance tracking, task management, order capture, and performance monitoring, this comprehensive in-store retail execution platform streamlines multiple functions into a single cohesive system. Additionally, the Heera in-store promoter application acts as a robust operational engine, guaranteeing that campaigns are executed securely, reliably, and efficiently at the point of sale. By linking planning with field activities through geo-verified attendance and store-specific task execution, it ensures thorough tracking and reporting of promoter performance via an intuitive mobile interface, ultimately enhancing overall brand visibility and effectiveness. Furthermore, this tool serves as an essential resource for brands aiming to optimize their in-store strategies and drive better sales outcomes.

Description

TELUS Trade Promotion Management’s offerings (formerly Exceedra) empower consumer packaged goods (CPG) companies to get the most out of their trade promotions and accelerate trade spend performance across retail and foodservice channels. We transform how brands plan, execute and settle trade investments across global markets. 25+ years of experience in the CPG industry. The platform is a comprehensive solution that allows CPG teams to: Increase forecast accuracy and plan trade spend, execute promotions and control finances, manage contracts, claims, deductions, and analytics, and optimize trade promotions for maximum ROI. Key Features & Capabilities: AI Assistant: Talk to your data using plain language to get instant system guidance and expert insights. Ask about promotions, features, or performance metrics like ROI and trade spend to boost team adoption and productivity. Advanced Analytics: Transform complex data into actionable insights with built-in reporting powered by Google Cloud Platform. Leverage pre-built dashboards (P&L, forecast accuracy) or create tailored reports instantly using a drag-and-drop interface. Features include advanced filtering and role-based security for compliance. Enterprise Scalability: Support for complex global operations, including multi-channel and multi-currency management. The platform features cloud-native architecture for rapid deployment and seamless integration with major ERP and data systems. Mobile Companion App: Access critical promotion details and approve programs on-the-go, giving in-field teams greater flexibility. Operational Advantage & Support: Built on simplicity, scalability, and synergy, offering an intuitive interface and flexible, configurable solutions. 24/7 Global Support & Success Team.

API Access

Has API

API Access

Has API

Screenshots View All

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Screenshots View All

No images available

Integrations

Dynamics 365 Commerce
Fleetlane
NetSuite
SAP HANA

Integrations

Dynamics 365 Commerce
Fleetlane
NetSuite
SAP HANA

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Heera Software

Founded

1999

Country

India

Website

heerasoftware.com

Vendor Details

Company Name

TELUS Agriculture & Consumer Goods

Country

Canada

Website

www.telus.com/tpm

Product Features

Retail Execution

AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management

Product Features

CPG

Customer Management
Electronic Data Interchange
Financial Accounting
Forecast / Demand Planning
Inventory Management
Lot Tracking
Pricing Management
Shopper Marketing
Trade Promotion

Retail Execution

AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management

Trade Promotion Management

Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management

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