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Average Ratings 0 Ratings
Description
Brand Nudge serves as a retail-intelligence solution that provides brands with daily, actionable data regarding pricing, promotions, and digital shelf performance, thereby assisting them in protecting their profit margins and fostering growth. The platform includes features for pricing and promotion intelligence, allowing brands to monitor their pricing stance across various retailers, assess price elasticity, and enhance their promotional strategies. Additionally, it supplies digital shelf analytics, offering immediate insight into product availability, searchability, and visibility across diverse retailers and regions. It also encompasses retail media monitoring, enabling brands to confirm media placements, track competitor campaigns, and refine advertising expenditures across retail ad platforms. With its extensive global reach, personalized alerts, and tools designed for specific roles such as commercial, sales, e-commerce, marketing, category, and insights teams, Brand Nudge aspires to transform retail data into strategic insights and unify teams around a consistent perspective on market execution. This comprehensive approach ensures that brands can stay ahead in a competitive landscape by leveraging detailed analytics and insights effectively.
Description
Trax Retail helps consumer goods manufacturers and retail organizations understand how their products perform at the point of sale. Its AI-powered image recognition technology analyzes store shelf photos to provide visibility into product distribution, availability, share of shelf, pricing, and compliance with merchandising standards. These insights help sales, category management, and trade marketing teams evaluate in-store conditions, identify execution issues, and determine where improvements are needed.
Trax’s image recognition technology became part of FORM through the merger of Trax’s image recognition business with FORM. FORM combines these analytical capabilities with mobile tools for field teams to manage tasks, coordinate store activities, and follow up on identified issues. This connection enables organizations to link shelf-level intelligence with operational workflows, helping teams respond to execution gaps and monitor corrective actions. By bringing together visual data and field operations, Trax Retail supports more informed decisions about product availability, merchandising compliance, and retail performance.
API Access
Has API
No
API Access
Has API
No
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Brand Nudge
Country
United Kingdom
Website
brandnudge.com
Vendor Details
Company Name
Trax Retail
Founded
2010
Country
US
Website
traxretail.com
Product Features
Product Features
Retail Execution
AI / Image Recognition
No
Collaboration Tools
No
Data Collection
No
Inspection
No
Pricing / Placement Optimization
No
Product Education
No
Product Promotion Strategy
No
Retail Site Audit
No
Workforce Management
No