Compare Bloom Intelligence vs. NearBee

Bloom is an innovative software as a service platform designed for WiFi marketing and customer analytics, specifically tailored for restaurants and retail businesses. This solution simplifies the process of automated WiFi marketing, allowing businesses to effortlessly gather comprehensive customer profiles for targeted and personalized marketing efforts, even when customers do not connect to the WiFi. By leveraging this technology, establishments can enhance their online ratings, pinpoint customers at risk of leaving, develop loyalty initiatives, and initiate automated email marketing campaigns. Additionally, Bloom provides in-depth ROI reports for each marketing campaign, ensuring transparency and effectiveness. With premium customer support and training in WiFi marketing, businesses can monitor the success of their campaigns, tracking individual customers as they return, their purchases, and the feedback they've left on platforms like Google and Facebook, as well as through direct surveys. Utilizing advanced machine learning techniques, this platform helps businesses reconnect with lost customers and boosts their overall visit frequency. Moreover, it streamlines the process of generating online reviews on social media platforms, enhancing the business's online presence and reputation. Ultimately, Bloom offers a comprehensive solution for businesses looking to optimize their marketing strategies and customer engagement efforts.

NearBee stands out as the premier alternative to Google Nearby for small enterprises and those involved in proximity marketing. This innovative app is designed to be beacon-aware, allowing users to uncover content that is relevant to their immediate surroundings, making it the superior choice when compared to Nearby. Utilizing Physical Web technology, NearBee scans for Eddystone URLs and sends notifications to users on both Android and iOS platforms. In contrast, Google’s Nearby Notifications were often delivered in a manner that was intrusive and repetitive, resulting in a negative user experience, which prompted Google to announce its discontinuation. NearBee effectively sidesteps these pitfalls by offering engaging, visually-rich notifications that enhance user interaction rather than detract from it. Users receive alerts about relevant proximity content through customizable sounds or vibrations, which they can set according to their preferences. This approach significantly boosts the likelihood of consumers engaging with notifications, as opposed to the discreet and often ignored alerts from Nearby. Ultimately, NearBee not only improves user experience but also fosters greater interaction between businesses and potential customers.