Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Bastody serves as a platform for ad testing, enabling market research firms and brands to assess their advertisements in authentic, contextual settings prior to their release. Users have the ability to generate either pre-made or customized mockups that span various formats such as social media, video, CTV, websites, apps, e-commerce, and out-of-home displays. Each mockup is provided as a shareable link and works seamlessly with existing survey tools, allowing research teams to maintain their established methodologies and workflows. Bastody also gathers behavioral metrics at the respondent level, including attention and engagement rates, in addition to the survey feedback received. The platform offers both managed and self-service options, along with reusable templates and personalized environments, and includes optional features for eye tracking and facial expression analysis. By enabling teams to compare different creative approaches, formats, and placement strategies, Bastody empowers them to pinpoint the most effective concepts and make data-driven decisions prior to allocating budget for their campaigns. Ultimately, this leads to smarter advertising strategies and improved return on investment for marketing efforts.
Description
MarketCast is a leading global marketing research and technology company that harnesses the power of AI, data science, and human expertise to transform how brands understand and engage consumers. Their advanced Research Platform combines AI-driven models with robust data analytics to speed up research design, delivery, and insight generation. The company’s team of over 600 professionals includes researchers, technologists, and data scientists who work together to provide innovative advertising and brand research solutions. MarketCast serves more than 80% of the highest advertising spenders in the U.S., helping clients identify target audiences, craft resonant creative, and foster lasting brand fandom. Their approach merges data science and social science to link consumer attitudes and behaviors for actionable marketing insights. MarketCast’s culture emphasizes curiosity, trust, and diversity, driving continual learning and breakthrough discoveries. The company supports a wide range of sectors including entertainment, financial services, healthcare, and sports through tailored research services. MarketCast is committed to being the most tech-forward and data-driven marketing research organization globally.
API Access
Has API
No
API Access
Has API
No
Screenshots View All
No images available
Integrations
Voxpopme
No
Pricing Details
Pricing is tailored to the project scope, required environments and service level. Contact Bastody for a custom quote.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Bastody
Founded
2022
Country
Poland
Website
www.bastody.com
Vendor Details
Company Name
MarketCast
Founded
1988
Country
United States
Website
marketcast.com
Product Features
Market Research
Benchmarking
No
Compensation Management
No
Data Management
No
Email / Online
Yes
Face-to-Face
No
Panel Management
No
Paper-Based
No
Phone-Based
No
Sample Management
No
Statistical Analysis
No
Survey Management
No
Product Features
Market Research
Benchmarking
No
Compensation Management
No
Data Management
No
Email / Online
No
Face-to-Face
No
Panel Management
No
Paper-Based
No
Phone-Based
No
Sample Management
No
Statistical Analysis
No
Survey Management
No
Marketing Attribution
Attribution Modeling
No
Audience Segmentation
No
Conversion Tracking
No
Cross-Channel Attribution
No
Customer Journey Mapping
No
Multi-Touch Attribution
No
Predictive Analytics
No
ROI Tracking
No